Insight by Leah

Konectors, a London-based organization that finds "connectors and mavens" that have both an online presence and the social networking power to influence product purchases on behalf of advertisers, recently released a report on the Top 50 Beauty Blogs.   It should come as no surprise that topping this list is Temptalia – a blog that we have highlighted as both engaging and insightful for its audience.  Two other blogs of note include Naturallycurly.com and Basenotes.  As noted in the report, these top 50 blogs receive over 2.8 million visitors per month, and beauty companies should realize that these visitors are actively responding to content and engaging in conversations about products.  Among the other things that Konector factored into their analysis was how the blogs used various social media networks to engage consumers on their blog, on Facebook, on Twitter and in particular, YouTube.  As Konector director, Kingsley Mauder, correctly notes, YouTube and images are increasingly important in beauty purchases.

Top 50 List

Konector Report Overview

Shared by Leah

For those of you who live and breathe make-up and social media as we do here at TheNhuch.com, Lauren Luke is dream-come-true success story.  A little background on Luke – she first began selling make-up brushes, eyeshadows and more on eBay, and soon found that she was bombarded with questions about use and application tips from her customers.  Since make-up is one of those "easier to show you than tell you" products, Luke began creating make-up tutorials on YouTube, and soon became an overnight sensation.  Luke’s video tutorial on singer Leona Lewis’ green, heavily lined cat eyes from Lewis’ “Bleeding Love” video is considered Luke’s breakthrough video – it alone has almost 3 million views.  As well, she has launched her own make-up line, By Lauren Luke, that is available on her own website, and will soon be available through Sephora.com and in Sephora’s new flagship store in Times Square.  Affirming how important social media has been for her, Luke admits that she was initially contacted by her make-up line partners through Facebook.  Perhaps most importantly, Luke continually interacts with her stakeholders – fans, consumers, and business partners – by responding to comments, emails, inquiries and feedback.  As she states "That’s the good thing about it (YouTube) — people can tell me what they want and I’ll see if it’s doable."  For Lauren Luke, having these interactions is her way of giving back.  For us at TheNhuch.com, it’s a perfect, winning example of mass collaboration.

Lauren Luke YouTube Channel

Lauren Luke Facebook page

Lauren Luke on Twitter

The internet route out of recession