Tag Archives: WWD

Bloggers: How to compensate them and still be kosher?

By Andrea | Published: September 1, 2010
I just read a great article by Cate T. Corcoran on WWD.com called: Marketing’s New Rage: Sponsoring Influential Bloggers. Fashion seems to be leading the way and I believe beauty brands must be dealing with similar issues of their own. This is a difficult topic, but Cate’s research and insights were very good and this [...]
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Beauty Brands: “Refresh” and Create Social Relevance

By Andrea | Published: June 15, 2010
I often think about social responsibility and how brands can stand out these days. I firmly believe that instead of governments, the private sector should be the main driver of social change (a combination of doing good and doing well). Social media enables people to share their opinions and advocate. Brands are trying to figure out [...]
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