The volume of Beauty tweets is overwhelming these days. Many people ask me: "What beauty blogs should I read?". Facecaker has organized a vast amount of content generated by beauty bloggers, magazines, manufacturers, networks, news, product reviews, salon/spas, marketing/consultants/pr and stores. Once you click on their specific pages you will find a list of latest tweets, a brief description, links to their site and twitter page, plus numbers of friends and followers. You can either quickly navigate all tweets, links and pictures or follow the lists. Follow them on Twitter @facecaker.

Great social marketing campaign by Bobbi Brown reported by the The Beauty Chick blog. Asking their community why Bobbi Brown Cosmetics makes them feel "pretty powerful" is a clever way to gather huge amounts of insights and sentiment about the brand. This is a good example of using giveaways/sampling as currency in exchange for a specific action – others include blog comments, retweet, follow, fan, join a community, etc. These non-monetary exchanges create awareness and allow brands to engage with their communities and generate conversation. Mining the data may take time, but it can provide a great window into the future. Quite brillant!

 

Sephora launched Sephora Claus on Twitter for the Holidays: "Tweet what you want from Sephora for the Holidays and we’ll grant one Sephora beauty wish each day until December 19th" (max $150 value). As of now, 30,895 wishes were submitted and 18 granted. There are 12 days left to go. Many people wonder about the value of Twitter for brands. This is a fantastic example on how to use Twitter for a purpose. Before making a wish, a large number of users had to visit Sephora’s website (I did!). Make your holiday wish and consider this type of campaign in the future.

PS: Brands should be all over this wish list to see what people want the most these days!! Fragrance, make up, skincare? Here is the beauty of socialweb tools…This is free research for any 3 year plan.

Insight by Andrea

There are lot of deals. But it looks like skincare is the favorite topic. By the way, why isn’t Shiseido making khols anymore?The new images for Maquillage are out. Someone is finding the products expensive. Have you searched for your brand on Twitter? If you don’t use Twitterdeck, just go to search.twitter.com and type any brand to get a feel for what is being said about it in real time. This is a good exercise to do on a regular basis. Even better is to designate someone in the organization to respond and engage with these customers.

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  tonyakb: @newspapergal What is a good eye cream? I’ve been using Hope in a Jar or Shiseido but the lines (& baggage) are STILL there, LOL!
  about 1 hour ago from TwitterBerry · Reply · View Tweet ·  Show Conversation

   

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  anti_wrinkle: shiseido anti wrinkle
  about 3 hours ago from web · Reply · View Tweet

   

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  dealdigs: Hot Deal: Macys Shiseido bonus offer – Free Benefiance Creamy Cleansing Foam Deluxe Sized 30ml sample w.. http://bit.ly/A8j1d (expand)
  about 3 hours ago from twitterfeed · Reply · View Tweet

   

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  dealsea: Macys Shiseido bonus offer – Free Benefiance Creamy Cleansing Foam Deluxe Sized 30ml sample with any $50 Shiseid.. http://bit.ly/j1qN4 (expand)
  about 4 hours ago from twitterfeed · Reply · View Tweet

   

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  Colonista:RT@/dealsea_fanYahoo::RSS::Type::DateTime=HASH(0xa21ae94)MacysShiseido bonus offer – Free Benefiance Creamy Cle.. http://bit.ly/R7dxX (expand)
  about 4 hours ago from twitterfeed · Reply · View Tweet

   

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  dealsea_fan: Macys Shiseido bonus offer – Free Benefiance Creamy Cleansing Foam Del http://bit.ly/ZQeTk (expand) #Beauty_Health
  about 4 hours ago from API · Reply · View Tweet

   

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  Hyena: @UNEARTHED btw what is your favorite khol? I used to have Shiseidobut they don’t do it anymore. Make up forever is actually nice
  about 8 hours ago from TweetDeck · Reply · View Tweet ·  Show Conversation

   

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  richiebella: OMG I live for this shiseido cream e/s GOLDLIGHTS u gtta try it its sooo pretty
  about 10 hours ago from twidroid · Reply · View Tweet

   

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  jenison: Shopping. New cloths … Restock on my Shiseido facial lotion. Then going to see district 9
  about 11 hours ago from Tweed · Reply · View Tweet

   

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  Click4Beauty: Looking for Shiseido day care products? We have a selection of 39 at www.Click4Beauty.net.
  about 11 hours ago from API · Reply · View Tweet

   

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  kamillerose: I really really really want this Shiseido skincare regimen, but I’m not spending $143 on that.
  about 13 hours ago from mobile web · Reply · View Tweet

   

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  fujii_itsuki: Juri-chan’s new Shiseido MAQUillAGE images are out! Sexy wet look certainly beats mushroom hair look… http://bit.ly/8g2mJ (expand)
  about 13 hours ago from TwitterFox · Reply · View Tweet

   

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  maureeeeen: @nazri610 W.H.Y. Shiseido sounds sexy eh.
  about 14 hours ago from web · Reply · View Tweet ·  Show Conversation

   

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  nazri610: Why does the brand ‘Shiseido‘ makes me sad?
  about 14 hours ago from Twitterrific · Reply · View Tweet

   

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  graffie_e: Sephora Shiseido Super Sun Set ($75 Value) Customer Ratings…
  about 15 hours ago from API · Reply · View Tweet
   

   

Insight by Leah

Konectors, a London-based organization that finds "connectors and mavens" that have both an online presence and the social networking power to influence product purchases on behalf of advertisers, recently released a report on the Top 50 Beauty Blogs.   It should come as no surprise that topping this list is Temptalia – a blog that we have highlighted as both engaging and insightful for its audience.  Two other blogs of note include Naturallycurly.com and Basenotes.  As noted in the report, these top 50 blogs receive over 2.8 million visitors per month, and beauty companies should realize that these visitors are actively responding to content and engaging in conversations about products.  Among the other things that Konector factored into their analysis was how the blogs used various social media networks to engage consumers on their blog, on Facebook, on Twitter and in particular, YouTube.  As Konector director, Kingsley Mauder, correctly notes, YouTube and images are increasingly important in beauty purchases.

Top 50 List

Konector Report Overview

Shared by Leah

For those of you who live and breathe make-up and social media as we do here at TheNhuch.com, Lauren Luke is dream-come-true success story.  A little background on Luke – she first began selling make-up brushes, eyeshadows and more on eBay, and soon found that she was bombarded with questions about use and application tips from her customers.  Since make-up is one of those "easier to show you than tell you" products, Luke began creating make-up tutorials on YouTube, and soon became an overnight sensation.  Luke’s video tutorial on singer Leona Lewis’ green, heavily lined cat eyes from Lewis’ “Bleeding Love” video is considered Luke’s breakthrough video – it alone has almost 3 million views.  As well, she has launched her own make-up line, By Lauren Luke, that is available on her own website, and will soon be available through Sephora.com and in Sephora’s new flagship store in Times Square.  Affirming how important social media has been for her, Luke admits that she was initially contacted by her make-up line partners through Facebook.  Perhaps most importantly, Luke continually interacts with her stakeholders – fans, consumers, and business partners – by responding to comments, emails, inquiries and feedback.  As she states "That’s the good thing about it (YouTube) — people can tell me what they want and I’ll see if it’s doable."  For Lauren Luke, having these interactions is her way of giving back.  For us at TheNhuch.com, it’s a perfect, winning example of mass collaboration.

Lauren Luke YouTube Channel

Lauren Luke Facebook page

Lauren Luke on Twitter

Insight by Leah

More and more companies are discovering the value and power of social media, and are increasingly engaging consumers through Facebook and Twitter.  This article highlights how Astral Brands, parent company of Pur Minerals and Aloette Cosmetics, invited its network of franchises, consultants and customers to become fans of the brands as part of its 31st anniversary celebration.  The result – 3,000 people became Facebook fans in May alone.  Astral is taking an open approach with its customers and independent consultants, and creating an inclusive environment for its community – Facebook fans receive updates on upcoming products, sales, trends and other beauty advice as well as an opportunity to provide the company with feedback.  This strategy no doubt results in greater consumer-brand engagement and increased consumer confidence in the Pur Minerals and Aloette Cosmetics brands.  As well, recent studies of consumer engagement/friend recommendations and beauty products have indicated that consumers are significantly more likely to make a purchase based on a reference from a friend/influencer.  It’s a smart move by Astral Brands and we’ll look to see if more beauty companies follow this lead. 

Pur Minerals Facebook Fan Page

Aloette Cosmetics Facebook Fan Page

Excerpt from Beauty Packaging Magazine:

These days, it’s all about being online. Astral Brands, the parent company of cosmetics brands Pur Minerals and Aloette Cosmetics, is pairing the power of email and social media to raise awareness and boost sales of its expanding cosmetics lines.  Read the complete Beauty Packaging article.