Tag Archives: twitter
Bobbi Brown #prettypowerful Tuesdays Tweetstake
Great social marketing campaign by Bobbi Brown reported by the The Beauty Chick blog. Asking their community why Bobbi Brown Cosmetics makes them feel "pretty powerful" is a clever way to gather huge amounts of insights and sentiment about the brand. This is a good example of using giveaways/sampling as currency in exchange for a [...]
Posted in Brands, Campaigns, Organic Also tagged Bobbi Brown, Campaigns, social media Leave a comment
SephoraClaus.com: Granting a Wish a Day on Twitter (and free research for the industry)
Sephora launched Sephora Claus on Twitter for the Holidays: "Tweet what you want from Sephora for the Holidays and we’ll grant one Sephora beauty wish each day until December 19th" (max $150 value). As of now, 30,895 wishes were submitted and 18 granted. There are 12 days left to go. Many people wonder about the value [...]
Posted in Campaigns, Online Also tagged campaign, product development, research, Sephora, socialweb 2 Comments
What are people saying about Shiseido on Twitter now?
What are people saying about Shiseido on Twitter now?
Insight by Andrea
There are lot of deals. But it looks like skincare is the favorite topic. By the way, why isn’t Shiseido making khols anymore?The new images for Maquillage are out. Someone is finding the products expensive. Have you searched for your brand on Twitter? If you [...]
Power of beauty blogs
Power of Beauty Blogs
Insight by Leah
Konectors, a London-based organization that finds "connectors and mavens" that have both an online presence and the social networking power to influence product purchases on behalf of advertisers, recently released a report on the Top 50 Beauty Blogs. It should come as no surprise that topping this list is [...]
Lauren Luke – Case Study
Lauren Luke Case Study
Shared by Leah
For those of you who live and breathe make-up and social media as we do here at TheNhuch.com, Lauren Luke is dream-come-true success story. A little background on Luke – she first began selling make-up brushes, eyeshadows and more on eBay, and soon found that she was bombarded with questions [...]
Posted in Brands, Online, People Also tagged facebook, Lauren Luke, social media, YouTube Leave a comment
Social Media Boosts Business
Social Media Boosts Business
Insight by Leah
More and more companies are discovering the value and power of social media, and are increasingly engaging consumers through Facebook and Twitter. This article highlights how Astral Brands, parent company of Pur Minerals and Aloette Cosmetics, invited its network of franchises, consultants and customers to become fans of the brands [...]
Posted in Brands, Campaigns Also tagged aloette, astral brands, facebook, pur minerals, social media Leave a comment



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