Tag Archives: trends

Echoes of the Great Depression

By Leah | Published: June 23, 2009
Echoes of the Great Depression Insight by Leah A recent survey by market-research firm Information Resources Inc.  revealed that the recent downturn has profoundly changed how consumers are spending their money – on everything from how often they wash their clothes to how many lipsticks they purchase.  This downturn has impacted consumer behavior in a way that [...]
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Free Beauty Samples: Beauty Marketing on Facebook

By Andrea | Published: June 12, 2009
Trend: Free Beauty Samples – Beauty Marketing on Facebook Shared by Andrea Free Beauty Samples is a new online beauty marketing tool providing free samples to potential customers according to their skin type. It is a great service for marketers wanting to reach a group of potential customers eager to try the latest and greatest products. Ultimately, the [...]
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Trend: Scented Packaging

By admin | Published: June 10, 2009
Trend: Scented Packaging Shared by Andrea There has been several attempts to leverage scents as a marketing tool but finally a company found a way to integrate it in a practical way. Transparent Packaging launched a "multi-sensorial" packaging that releases the scent of a product when customers rub the surface of the package. Great innovation and this may [...]
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“Fair Trade” & “Ethically-sourced” emerge as new cosmetics trend

By Leah | Published: May 31, 2009
"Fair Trade" & "Ethically-sourced" emerge as new cosmetics trend Insight by Leah Although many companies outside of cosmetics have been touting "Fair trade" labels for a while (coffee, chocolate etc.), the trend is now catching on in the beauty industry.  Some companies, like Dr. Bronner’s Magic Soaps, have been sourcing fair trade and ethically-sourced products for many [...]
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