Tag Archives: The Art of Shaving

P&G Buys Zirh

By Leah | Published: June 17, 2009
P&G Buys Zirh Insight by Leah Procter & Gamble announced its second recent acquisition of another men’s grooming company, Zirh, a men’s line of skin care and fragrances sold in specialty and department stores throughout the U.S.  This additional purchase confirms P&G’s intention to "win with men" and emphasizes its aggressive push towards dominance in this category.  [...]
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P&G Expands Men’s Offerings With Acquisition of The Art of Shaving

By Leah | Published: June 3, 2009
P&G Expands Men’s Offerings With Acquisition of The Art of Shaving Insight by Leah In an effort to expand into the premium market for men’s product, P&G completed its acquisition of the The Art of Shaving.  P&G has not been shy about it’s recent strategy to "win with men" and has made an effort to diversify and [...]
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