Tag Archives: social media
Strategic Move: Lauder to buy Smashbox
Estee Lauder announced this week that it will purchase Smashbox, the LA photo-studio and Hollywood inspired brand, founded by Dean and Davis Factor, great-grandsons of legendary Hollywood makeup artist Max Factor. The move by Lauder complements the existing make-up portfolio consisting of MAC and Bobbi Brown, both make up artists brands and shouldn’t bring any cannibalization. [...]
“Branding for Digital Media” GCI: Beauty industry need not to be afraid of beta culture
GCI is one of my industry references. Yesterday I had a chance to read the Branding for Digital Media article by Aniko Hill. I was really excited to see the topic being reviewed in more depth and Aniko provided some very good points and tips for successful digital marketing. However, after reading it a few times, I [...]
Purple Lab NYC – A Social Beauty Phenomenon at HSN
Karen Rabinovitz, creatrix of Purple Lab NY debuted her line on HSN last Thursday, Feb 18th with 5 new products. Last December, she shared the news with her Huffington Post readers:
"I have the biggest news of a lifetime … HSN! HSN! HSN! Purple Lab and I are coming to HSN! The dream! I cannot even begin to [...]
The Beauty of Social Commerce: The Nhuch interviews Ted Rubin, CMO, e.l.f Cosmetics
thenhuch.com hosted an interview with Ted Rubin, CMO of e.l.f Cosmetics as part of Social Media Week in NYC. In an intimate event, that took place at the new e.l.f showroom and headquarters, Ted spoke to us about social media, social commerce, relationship with bloggers, askelf, tips about tweeting and managing different social media tools, [...]
Bobbi Brown #prettypowerful Tuesdays Tweetstake
Great social marketing campaign by Bobbi Brown reported by the The Beauty Chick blog. Asking their community why Bobbi Brown Cosmetics makes them feel "pretty powerful" is a clever way to gather huge amounts of insights and sentiment about the brand. This is a good example of using giveaways/sampling as currency in exchange for a [...]
Social media campaigns can help small players enter competitive markets
Social Media (Let’s call it marketing): great alternative for small companies
Shared by Andrea
Lexli, an aloe vera skin care company, launched a new campaign which includes several social marketing tools. They created a separate blog called Real Skincare Solutions (even has a different look and feel from the ecommerce site) featuring Jessica D’Air, a certified esthetician [...]
Lauren Luke – Case Study
Lauren Luke Case Study
Shared by Leah
For those of you who live and breathe make-up and social media as we do here at TheNhuch.com, Lauren Luke is dream-come-true success story. A little background on Luke – she first began selling make-up brushes, eyeshadows and more on eBay, and soon found that she was bombarded with questions [...]
Posted in Brands, Online, People Also tagged facebook, Lauren Luke, twitter, YouTube Leave a comment
ELuxury: Fashion Publisher
ELuxury: from E-commerce to Fashion Publisher
Shared by Andrea
After 10 years selling LVMH brands like Marc Jacobs and Emilio Pucci, online e-tailer eLuxury, shuts down its commerce functionality and relaunches today as a ’social media’ site devoted to the world of luxury. I wondering what they mean by a ‘social media’ site. Perhaps they [...]
Social Media Boosts Business
Social Media Boosts Business
Insight by Leah
More and more companies are discovering the value and power of social media, and are increasingly engaging consumers through Facebook and Twitter. This article highlights how Astral Brands, parent company of Pur Minerals and Aloette Cosmetics, invited its network of franchises, consultants and customers to become fans of the brands [...]
Posted in Brands, Campaigns Also tagged aloette, astral brands, facebook, pur minerals, twitter Leave a comment
Beauty Brands: “Refresh” and Create Social Relevance