Tag Archives: social media
Purple Lab NYC – A Social Beauty Phenomenon at HSN
Karen Rabinovitz, creatrix of Purple Lab NY debuted her line on HSN last Thursday, Feb 18th with 5 new products. Last December, she shared the news with her Huffington Post readers:
"I have the biggest news of a lifetime … HSN! HSN! HSN! Purple Lab and I are coming to HSN! The dream! I cannot even begin to [...]
The Beauty of Social Commerce: The Nhuch interviews Ted Rubin, CMO, e.l.f Cosmetics
thenhuch.com hosted an interview with Ted Rubin, CMO of e.l.f Cosmetics as part of Social Media Week in NYC. In an intimate event, that took place at the new e.l.f showroom and headquarters, Ted spoke to us about social media, social commerce, relationship with bloggers, askelf, tips about tweeting and managing different social media tools, [...]
Bobbi Brown #prettypowerful Tuesdays Tweetstake
Great social marketing campaign by Bobbi Brown reported by the The Beauty Chick blog. Asking their community why Bobbi Brown Cosmetics makes them feel "pretty powerful" is a clever way to gather huge amounts of insights and sentiment about the brand. This is a good example of using giveaways/sampling as currency in exchange for a [...]
Social media campaigns can help small players enter competitive markets
Social Media (Let’s call it marketing): great alternative for small companies
Shared by Andrea
Lexli, an aloe vera skin care company, launched a new campaign which includes several social marketing tools. They created a separate blog called Real Skincare Solutions (even has a different look and feel from the ecommerce site) featuring Jessica D’Air, a certified esthetician [...]
Lauren Luke – Case Study
Lauren Luke Case Study
Shared by Leah
For those of you who live and breathe make-up and social media as we do here at TheNhuch.com, Lauren Luke is dream-come-true success story. A little background on Luke – she first began selling make-up brushes, eyeshadows and more on eBay, and soon found that she was bombarded with questions [...]
Posted in Brands, Online, People Also tagged facebook, Lauren Luke, twitter, YouTube Leave a comment
ELuxury: Fashion Publisher
ELuxury: from E-commerce to Fashion Publisher
Shared by Andrea
After 10 years selling LVMH brands like Marc Jacobs and Emilio Pucci, online e-tailer eLuxury, shuts down its commerce functionality and relaunches today as a ’social media’ site devoted to the world of luxury. I wondering what they mean by a ‘social media’ site. Perhaps they [...]
Social Media Boosts Business
Social Media Boosts Business
Insight by Leah
More and more companies are discovering the value and power of social media, and are increasingly engaging consumers through Facebook and Twitter. This article highlights how Astral Brands, parent company of Pur Minerals and Aloette Cosmetics, invited its network of franchises, consultants and customers to become fans of the brands [...]
Posted in Brands, Campaigns Also tagged aloette, astral brands, facebook, pur minerals, twitter Leave a comment
Unlocking the potential of social media and the internet in cosmetics
Unlocking the potential of social media in cosmetics
The internet route out of recession
Insight by Leah
We wanted to highlight both this podcast and article that discuss the power of the internet and social media, and the cosmetics industry’s failure to take advantage of both mediums to date. Despite a dismal year in cosmetics and beauty sales, [...]
“Branding for Digital Media” GCI: Beauty industry need not to be afraid of beta culture