» Shiseido http://www.thenhuch.com Because beauty industry conversation is more interesting than the news Tue, 24 May 2011 11:40:31 +0000 en hourly 1 Walmart: Testing Digital Mirror http://www.thenhuch.com/2010/06/01/walmart-testing-digital-mirror/ http://www.thenhuch.com/2010/06/01/walmart-testing-digital-mirror/#comments Tue, 01 Jun 2010 21:08:28 +0000 Andrea http://www.thenhuch.com/?p=1228

Shiseido was the first to introduce a digital make up mirror in Japan, according to Springwise (3/15/2010). Now Walmart has started a trial in 10 stores according to WWD (5/28/2010): 

"Wal-Mart is quietly testing a virtual makeup mirror in a 90-day trial at 10 stores in various locations around the country. The technology uses IBM, Sprint and EZface to allow shoppers to test makeup virtually by taking a photo and scanning barcoded cosmetics that are applied to the image. Shoppers can save their image and e-mail it to themselves." 

Customers can test makeup, hair-coloring and other facial products. Craig Velliquette, a client executive for IBM’s Wal-Mart team, tells StorefrontBacktalk: “It’s providing customers shopping assistance for a variety of looks, including day and night looks.” 

If this test proves successful and the tool gets rolled out, Walmart may revolutionize the way women buy make up and skin care forever, bringing down trial and sampling costs for manufacturers while giving customers a better idea of how products will look once applied. Brands will be able to use this tool to quickly promote new and complimentary products online. The future may be here!

]]> http://www.thenhuch.com/2010/06/01/walmart-testing-digital-mirror/feed/ 0 What are people saying about Shiseido on Twitter now? http://www.thenhuch.com/2009/08/17/shiseido-twitter/ http://www.thenhuch.com/2009/08/17/shiseido-twitter/#comments Mon, 17 Aug 2009 04:18:12 +0000 Andrea http://www.thenhuch.com/?p=739 What are people saying about Shiseido on Twitter now?

Insight by Andrea

There are lot of deals. But it looks like skincare is the favorite topic. By the way, why isn’t Shiseido making khols anymore?The new images for Maquillage are out. Someone is finding the products expensive. Have you searched for your brand on Twitter? If you don’t use Twitterdeck, just go to search.twitter.com and type any brand to get a feel for what is being said about it in real time. This is a good exercise to do on a regular basis. Even better is to designate someone in the organization to respond and engage with these customers.

  

 

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