Tag Archives: Sephora

Cosmetics & Beauty Values and Free Gifts

By Andrea | Published: December 14, 2009
Traditionally cosmetics are rarely discounted on major department stores and specialty stores.  Estee Lauder, Clinique and Lancome may offer free gifts with purchase but brands usually don’t leave additional money on the table. However, I was surprised to find several offers in the Bloomingdale’s catalog I received last week. One side of the catalog was [...]
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SephoraClaus.com: Granting a Wish a Day on Twitter (and free research for the industry)

By Andrea | Published: December 7, 2009
Sephora launched Sephora Claus on Twitter for the Holidays: "Tweet what you want from Sephora for the Holidays and we’ll grant one Sephora beauty wish each day until December 19th" (max $150 value). As of now, 30,895 wishes were submitted and 18 granted. There are 12 days left to go. Many people wonder about the value [...]
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Ulta vs. Sephora

By Leah | Published: July 28, 2009
Ulta vs. Sephora – The Battle Begins Insight by Leah A recent New York Times article highlighted how Ulta, a national chain of beauty stores, is close on the heels of its top competitor, Sephora.  Ulta, which was originally a discount retailer, currently has 331 stores nationwide (versus Sephora’s 230), but the big news is Ulta’s product offerings – the [...]
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Unlocking the potential of social media and the internet in cosmetics

By Leah | Published: June 9, 2009
Unlocking the potential of social media in cosmetics The internet route out of recession Insight by Leah We wanted to highlight both this podcast and article that discuss the power of the internet and social media, and the cosmetics industry’s failure to take advantage of both mediums to date.  Despite a dismal year in cosmetics and beauty sales, [...]
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