» sales http://www.thenhuch.com Because beauty industry conversation is more interesting than the news Tue, 24 May 2011 11:40:31 +0000 en hourly 1 Internet Increasingly Important for Beauty Sales http://www.thenhuch.com/2009/05/20/internet-increasingly-important-for-beauty-sales/ http://www.thenhuch.com/2009/05/20/internet-increasingly-important-for-beauty-sales/#comments Wed, 20 May 2009 16:44:36 +0000 Leah http://www.thenhuch.com/?p=194 Internet Increasingly Important for Beauty Sales

Insight by Leah

Although beauty product sales are declining overall, a bright spot of news appeared – Internet sales are up.  Over the coming months, it will be interesting to see if retailers and brands shift their focus and campaigns to the Internet as it represents a viable and cost effective sales channel.  As well, it appears that consumers are increasingly using the Internet for research and review purposes, increasing the importance of beauty bloggers, Twitter and other forms of social media.  The Nhuch will continue to explore this growing sales channel and its influence.

 

BeautyPackaging.com article excerpt:

The state of the economy appears to be taking its toll on beauty purchases across most retail channels, with the exception of one – the Internet. According to "Emerging Channels Series: Beauty Care Products, Special Focus: The Internet" from The NPD Group, Inc., the Internet gained one percentage point and was the only retail channel to experience an increase in the number of women who reported mentions for beauty products . The Internet, an increasingly dynamic, though comparatively small channel for beauty, has a higher ratio of women saying they spent more, relative to those who said they spent less on beauty in the past year. The average annual beauty spending per woman is $86 for this channel. The ease of shopping online and product availability continues to be what is driving Internet shoppers who spend more via this channel than in the prior year. Read complete article
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