Tag Archives: P&G

Lowering Prices to boost sales

By Leah | Published: June 19, 2009
Lowering Prices to Boost Sales Insight by Leah Estee Lauder, P&G and even L’Oreal have all announced intentions to offer consumers lower cost items and smaller sizes of some products in order to drive sales during a down economy.  Although the strategy may provide an initial bump up for these companies, it could be a dangerous decision [...]
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P&G Buys Zirh

By Leah | Published: June 17, 2009
P&G Buys Zirh Insight by Leah Procter & Gamble announced its second recent acquisition of another men’s grooming company, Zirh, a men’s line of skin care and fragrances sold in specialty and department stores throughout the U.S.  This additional purchase confirms P&G’s intention to "win with men" and emphasizes its aggressive push towards dominance in this category.  [...]
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Twitterazzis are talking about Max Factor discontinuation in the US.

By Andrea | Published: June 4, 2009
Twitterazzis are talking about the P&G announcement to phase out Max Factor! Insight by Andrea Interesting that P&G announces the discontinuation of Max Factor around the same time that L’Oreal Paris celebrates its 100th anniversary. The French brand is thriving while the American counterpart, rooted in old Hollywood glamour, will be discontinued by 2010. Twitterazzis showed a [...]
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P&G Expands Men’s Offerings With Acquisition of The Art of Shaving

By Leah | Published: June 3, 2009
P&G Expands Men’s Offerings With Acquisition of The Art of Shaving Insight by Leah In an effort to expand into the premium market for men’s product, P&G completed its acquisition of the The Art of Shaving.  P&G has not been shy about it’s recent strategy to "win with men" and has made an effort to diversify and [...]
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Beauty Industry No Longer Immune

By Andrea | Published: May 5, 2009
Beauty Industry No Longer Immune Insight by Andrea What happened to the lipstick index? Is everything just different about this recession? Sales fall for Revlon, P&G, and Sally Beauty.
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