Tag Archives: packaging

Sampling: Resealable packaging options

By Andrea | Published: November 2, 2009
Sampling is a very interesting aspect of the beauty industry. On the one hand, it is a must given that people like to try products before they buy. On the other hand, they can be very expensive, require additional logistics and are hard to track. Single use packettes seem to be one of the most [...]
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Harajuku Lovers Innovative Strategy

By Leah | Published: September 30, 2009
Insight by Leah It’s clear that since the economic downturn, fragrance sales have taken a nose dive.  Combined with the fact that the market is saturated with new fragrance launches every week, this sector is in desperate need of some help – and soon.  As consumers decide either to not purchase or to stick with dependable [...]
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L’Oreal Paris Packaging Innovation: New Roll’on Accord Parfait

By Andrea | Published: September 29, 2009
Insight by Andrea Product developers are always asked to look at other industries for inspiration. Most products are a variation sur le même thème presented in stock packaging (mostly because tooling costs are prohibitive for most small and medium companies). So we have mostly relied in larger companies to lead the way in breaking the rules [...]
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Yon Woo: Refillable airless cosmetic packaging

By Andrea | Published: September 24, 2009
Yon Woo: Refillable airless cosmetic packaging   Insight by Andrea Yon Woo is well known in the cosmetics industry for its airless packaging. This year they introduced a new concept of refillable packaging to HBA. Daniel Cha, explained that companies can now offer a high end packaging that can be easily refilled by replacing the inside of the [...]
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Trend: Scented Packaging

By admin | Published: June 10, 2009
Trend: Scented Packaging Shared by Andrea There has been several attempts to leverage scents as a marketing tool but finally a company found a way to integrate it in a practical way. Transparent Packaging launched a "multi-sensorial" packaging that releases the scent of a product when customers rub the surface of the package. Great innovation and this may [...]
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Guerlain -Staying True to its Luxe Clientele

By Leah | Published: May 20, 2009
Guerlain -Staying True to its Luxe Clientele Insight by Leah Although many beauty brands have recently followed mass retailers’ lead in sales strategies, Guerlain has stayed consistent to its luxury clientele – in pricing, product offering and brand positioning. It remains to be seen if this approach, a clear attempt to stay faithful to its luxury [...]
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