» Max Factor http://www.thenhuch.com Because beauty industry conversation is more interesting than the news Tue, 24 May 2011 11:40:31 +0000 en hourly 1 Twitterazzis are talking about Max Factor discontinuation in the US. http://www.thenhuch.com/2009/06/04/twitterazzis-are-talking-about-max-factor-discontinuation-in-the-us/ http://www.thenhuch.com/2009/06/04/twitterazzis-are-talking-about-max-factor-discontinuation-in-the-us/#comments Thu, 04 Jun 2009 21:33:26 +0000 Andrea http://www.thenhuch.com/?p=412 Twitterazzis are talking about the P&G announcement to phase out Max Factor!

Insight by Andrea

Interesting that P&G announces the discontinuation of Max Factor around the same time that L’Oreal Paris celebrates its 100th anniversary. The French brand is thriving while the American counterpart, rooted in old Hollywood glamour, will be discontinued by 2010. Twitterazzis showed a variety of sentiments from disappointment to sadness. P&G announced its decision through traditional PR methods and customers used social media means to share it. I believe P&G should have addressed its market in a more personalized way. Also, they could have asked them what products should be reintroduced as part of the Cover Girl line.

See below what is being said about it in the last 2 hours (over 15 tweets).

 

 

 

]]> http://www.thenhuch.com/2009/06/04/twitterazzis-are-talking-about-max-factor-discontinuation-in-the-us/feed/ 1