Tag Archives: mass collaboration

“Branding for Digital Media” GCI: Beauty industry need not to be afraid of beta culture

By Andrea | Published: February 23, 2010
GCI is one of my industry references. Yesterday I had a chance to read the Branding for Digital Media article by Aniko Hill. I was really excited to see the topic being reviewed in more depth and Aniko provided some very good points and tips for successful digital marketing. However, after reading it a few times, I [...]
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Lancome and Mass Collaboration – Baby Steps

By Leah | Published: July 15, 2009
Lancome and Mass Collaboration Insight by Leah Lancome is again releasing The Pout a Porter lipstick – the brand has in the past teamed up with rising designers to create a lipstick that reflects their own personal style signature.  In the past, Lancome has teamed up with Behnaz Sarafpour, Proenza Schouler, Peter Som and Thakoon, much to [...]
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