Mark, is on its way to change forever direct selling for the next generation. According to WWD, this was Andrea Jung’s request to Claudia Puccia, when she was appointed as Mark’s Global president in 2005. First was the iPhone app launched in August  to help sellers replace their old catalogs. Now Facebook users can shop directly from the Mark Girl fan page. A shop tab was inserted with an ecommerce widget allowing users to navigate, shop and select a representative without leaving Facebook. This is definitely a very forward thinking move, and perhaps one of the first major brands to do so on the popular social media platform. The shopping page has a great design and straightforward check out, even though it wasn’t integrated to Facebook in anyway to leverage the fans information. If someone has a previous meetmark.com account they can use it, otherwise they need to create a new account (without leveraging Facebook user info) and enter their details. Future integrations should consider tools like Facebook Connect to ensure a seamless experience for fans. As fans become savvier they expect those types of integrations from brands in order to expedite their experience inside Facebook. The current Mark model seems focused on helping the reps increasing their sales, but not leveraging the full benefits of being inside Facebook by allowing fans to share their purchases with their friends through full integration with Facebook. So the question is: What would it take for meetmark.com and Facebook fans to be combined in one database? Is it possible? Why wasn’t it done? The beauty of the web is that everything can be continuously improved and I am sure Mark and Alvenda are looking into these questions for future launches.