By Leah | Published: May 20, 2009
Stila to Launch Mass Retail Cosmetics
Insight by Leah
A recent interview with Stila’s new CEO, Lynn Tilton, revealed some interesting plans to broaden the appeal of the brand. Tilton mentioned that she plans to reduce the brand’s dependence on "middlemen" and reach out to consumers directly through channels including HSN, QVC, infomercials and online. As well, [...]
Posted in Brands, People | Also tagged retail, Stila
Stila to Launch Mass Retail Cosmetics