http://www.thenhuch.com Because beauty industry conversation is more interesting than the news Wed, 01 Sep 2010 16:30:56 +0000 en hourly 1 http://www.thenhuch.com/2009/05/20/luxury-products-and-film-dior-jumps-on-the-bandwagon/ http://www.thenhuch.com/2009/05/20/luxury-products-and-film-dior-jumps-on-the-bandwagon/#comments Wed, 20 May 2009 17:00:32 +0000 Leah http://www.thenhuch.com/?p=197 Luxury Products and Film – Dior Jumps on the Bandwagon

Insight by Leah

Luxury brands are realizing that it’s increasingly difficult to grab consumers’ attention these days.  Following on Chanel’s lead, Dior is releasing a film starring Marion Cotillard (Oscar winner, La Vie en Rose) as the mysterious "Lady Dior" – a Hitchcock-style film that features Cotillard and the Lady Dior handbag.  The film is set to be released over Memorial Day weekend.  Film and other forms of media are becoming increasingly popular as luxury brands struggle to both reach a broader audience and maintain an exclusive, unique image.

 

Stylelist.com Blog Excerpt:

Love fashion? Love film? Then get ready to feast your eyes on the most intriguing movie this side of Memorial Day. Oscar winner Marion Cotillard stars in a cinematic campaign for Dior, entitled "The Lady Noire Affair." The film is pure Hitchcock, and the iconic Lady Dior handbag, the mystery’s most intriguing character (aside from a stunning Cotillard, that is). Click here for a sneak preview of the film

]]> http://www.thenhuch.com/2009/05/20/luxury-products-and-film-dior-jumps-on-the-bandwagon/feed/ 1 http://www.thenhuch.com/2009/05/20/guerlain-staying-true-to-its-luxe-clientele/ http://www.thenhuch.com/2009/05/20/guerlain-staying-true-to-its-luxe-clientele/#comments Wed, 20 May 2009 16:04:55 +0000 Leah http://www.thenhuch.com/?p=54 Guerlain -Staying True to its Luxe Clientele

Insight by Leah

Although many beauty brands have recently followed mass retailers’ lead in sales strategies, Guerlain has stayed consistent to its luxury clientele – in pricing, product offering and brand positioning. It remains to be seen if this approach, a clear attempt to stay faithful to its luxury roots, works in a recessionary economy.  Guerlain does deserve kudos for this recent lipstick release, Rouge G de Guerlain, in an amazing white gold plated case – it represents both an interesting packaging concept and a high-class appeal.  We are still waiting to see if Guerlain’s efforts pay off, or if its luxury clientele has abandoned the brand.

 

RECENT TWEETS

beautybuzzed: Guerlain Rouge G de Guerlain: http://bit.ly/Nxxos

 

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