Tag Archives: luxury
By Leah | Published: May 20, 2009
Luxury Products and Film – Dior Jumps on the Bandwagon
Insight by Leah
Luxury brands are realizing that it’s increasingly difficult to grab consumers’ attention these days. Following on Chanel’s lead, Dior is releasing a film starring Marion Cotillard (Oscar winner, La Vie en Rose) as the mysterious "Lady Dior" – a Hitchcock-style film that features Cotillard [...]
Posted in Brands, Campaigns | Also tagged campaign, Dior, film
By Leah | Published: May 20, 2009
Guerlain -Staying True to its Luxe Clientele
Insight by Leah
Although many beauty brands have recently followed mass retailers’ lead in sales strategies, Guerlain has stayed consistent to its luxury clientele – in pricing, product offering and brand positioning. It remains to be seen if this approach, a clear attempt to stay faithful to its luxury [...]
Luxury Products and Film – Dior Jumps on the Bandwagon