Tag Archives: L'Oreal

L’Oreal Paris Packaging Innovation: New Roll’on Accord Parfait

By Andrea | Published: September 29, 2009
Insight by Andrea Product developers are always asked to look at other industries for inspiration. Most products are a variation sur le même thème presented in stock packaging (mostly because tooling costs are prohibitive for most small and medium companies). So we have mostly relied in larger companies to lead the way in breaking the rules [...]
Posted in Brands, Products | Also tagged , , | Leave a comment

BellaSugar.com Product Reviews

By Leah | Published: July 8, 2009
 BellaSugar.com Product Reviews Shared by Leah As we all know, beauty purchases tend to be one of those "high involvement" categories for most women – it’s as important what you think as what other people are saying about the product.  Thus, the importance of product reviews for the beauty industry.  Bellasugar.com has a section of their website [...]
Posted in Online, Products | Also tagged , , , | Leave a comment

Lowering Prices to boost sales

By Leah | Published: June 19, 2009
Lowering Prices to Boost Sales Insight by Leah Estee Lauder, P&G and even L’Oreal have all announced intentions to offer consumers lower cost items and smaller sizes of some products in order to drive sales during a down economy.  Although the strategy may provide an initial bump up for these companies, it could be a dangerous decision [...]
Posted in Brands | Also tagged , , , , | Leave a comment

The Next Big Beauty Market?

By Leah | Published: May 27, 2009
The Next Big Beauty Market? Insight by Leah A recent report indicated that the cosmetics industry in India alone grew 7.5% between 2006 and 2008, highlighting the increased importance of this emerging market.  Even with the economic slowdown that is affecting all global markets, the make-up industry is expected to maintain strong growth in the coming years.  [...]
Posted in Campaigns | Also tagged , , , , , | Leave a comment

Freida Pinto [Slumdog Millionaire] Signed to L’Oréal

By Leah | Published: May 14, 2009
Freida Pinto [Slumdog Millionaire] Signed to L’Oréal Insight by Leah New faces of L’Oreal that reinforces the company’s ongoing commitment to reaching across ethnic groups and age groups – all the women mentioned target a younger, hipper audience.  It will be interesting to see which products they are each associated with and how the public reacts to [...]
Posted in Brands, Campaigns | Also tagged , | Leave a comment

BEYONCE: top female of this decade? + new commercial

By Andrea | Published: May 5, 2009
L’Oreal: Empowering Women with Beyonce Insight by Andrea Beautiful ad by L’Oreal Paris to empower women and support the Ovarian Cancer Research Fund. Beyonce looks amazing and quite inspiring. The website is well designed and has solid content on the project and winners. It also keeps momentum by inviting users to nominate others for this year’s [...]
Posted in Brands | Also tagged , | 1 Comment