Tag Archives: lipstick
Guerlain -Staying True to its Luxe Clientele
Guerlain -Staying True to its Luxe Clientele
Insight by Leah
Although many beauty brands have recently followed mass retailers’ lead in sales strategies, Guerlain has stayed consistent to its luxury clientele – in pricing, product offering and brand positioning. It remains to be seen if this approach, a clear attempt to stay faithful to its luxury [...]



Lancome and Mass Collaboration – Baby Steps