Eco-friendly nail polish manufacturer, Zoya is celebrating Earth Day by inviting customers to exchange old (most likely toxic) nail polish for brand new ones. To qualify, they need to send at least 6 bottles and pay $3.50/each for shipping. Zoya will ship replacements in the shades of their choice and commits to safely dispose old bottles according to EPA guidelines (they should be treated like other paints and solvents). Great example of an eco-conscious campaign that fits the company’s philosophy, while promoting new products and educating consumers about ingredients and safe disposal of old polish.

Here what others said about this campaign: 

Awakened Aesthetic, Planet Green, Greening Austin Daily, GreenWala, Krasey Beauty