As part of our Beauty Series of Interviews, launched during Social Media Week NY (February 2010), we interviewed Ron Robinson, industry veteran and founder of BeautyStat – a highly targeted expert driven community that connects women around beauty. He shared with us his inspiration to start his community, how he came up with his tagline "Beauty of Facts not Fiction", how brands can listen to consumer conversations and involve them on their product development process. He also touched on trends for the future, the power of social media, the role of the beauty blogging community and BeautyStat VIP Blogger program and much more. Check out the video on YouTube: Part 1 and Part 2. Enjoy!

thenhuch.com hosted an interview with Ted Rubin, CMO of e.l.f Cosmetics as part of Social Media Week in NYC. In an intimate event, that took place at the new e.l.f showroom and headquarters, Ted spoke to us about social media, social commerce, relationship with bloggers, askelf, tips about tweeting and managing different social media tools, the importance of public relations and much more. He also invited Achelle Dunaway, the creative force behind the brand, to share her insights and experiences with us. Check out the video and let us know what you think!

 Watch The Beauty of Social Commerce with Ted Rubin CMO of elf Cosmetics.

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