Tag Archives: internet

Harajuku Lovers Innovative Strategy

By Leah | Published: September 30, 2009
Insight by Leah It’s clear that since the economic downturn, fragrance sales have taken a nose dive.  Combined with the fact that the market is saturated with new fragrance launches every week, this sector is in desperate need of some help – and soon.  As consumers decide either to not purchase or to stick with dependable [...]
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BellaSugar.com Product Reviews

By Leah | Published: July 8, 2009
 BellaSugar.com Product Reviews Shared by Leah As we all know, beauty purchases tend to be one of those "high involvement" categories for most women – it’s as important what you think as what other people are saying about the product.  Thus, the importance of product reviews for the beauty industry.  Bellasugar.com has a section of their website [...]
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Unlocking the potential of social media and the internet in cosmetics

By Leah | Published: June 9, 2009
Unlocking the potential of social media in cosmetics The internet route out of recession Insight by Leah We wanted to highlight both this podcast and article that discuss the power of the internet and social media, and the cosmetics industry’s failure to take advantage of both mediums to date.  Despite a dismal year in cosmetics and beauty sales, [...]
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P&G Expands Men’s Offerings With Acquisition of The Art of Shaving

By Leah | Published: June 3, 2009
P&G Expands Men’s Offerings With Acquisition of The Art of Shaving Insight by Leah In an effort to expand into the premium market for men’s product, P&G completed its acquisition of the The Art of Shaving.  P&G has not been shy about it’s recent strategy to "win with men" and has made an effort to diversify and [...]
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Internet Increasingly Important for Beauty Sales

By Leah | Published: May 20, 2009
Internet Increasingly Important for Beauty Sales Insight by Leah Although beauty product sales are declining overall, a bright spot of news appeared – Internet sales are up.  Over the coming months, it will be interesting to see if retailers and brands shift their focus and campaigns to the Internet as it represents a viable and cost effective [...]
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