Tag Archives: Gillette
By Leah | Published: June 17, 2009
P&G Buys Zirh
Insight by Leah
Procter & Gamble announced its second recent acquisition of another men’s grooming company, Zirh, a men’s line of skin care and fragrances sold in specialty and department stores throughout the U.S. This additional purchase confirms P&G’s intention to "win with men" and emphasizes its aggressive push towards dominance in this category. [...]
By Leah | Published: June 9, 2009
Unlocking the potential of social media in cosmetics
The internet route out of recession
Insight by Leah
We wanted to highlight both this podcast and article that discuss the power of the internet and social media, and the cosmetics industry’s failure to take advantage of both mediums to date. Despite a dismal year in cosmetics and beauty sales, [...]
By Leah | Published: June 3, 2009
P&G Expands Men’s Offerings With Acquisition of The Art of Shaving
Insight by Leah
In an effort to expand into the premium market for men’s product, P&G completed its acquisition of the The Art of Shaving. P&G has not been shy about it’s recent strategy to "win with men" and has made an effort to diversify and [...]
P&G Buys Zirh