Insight by Leah

Lancome recently launched a a new skin serum called "Genefique" that is based on genes identified in "young skin," and Olay recently released "Pro-X," a product based on researchers’ work in identifying gene activity in young and aging skin.  Other beauty and consumer goods companies, looking for the next big thing, are exploring genetics to include remedies in new products.  However, the science community is correctly concerned that companies are promising miracles while not fully exploring or investigating claims and remedies.

Bostonglobe.com Excerpt:

Whether it is a new skin care product that promises to "reactivate" the youth in your genes or tests that offer nutrition advice tailored to your DNA, the age of consumer genetics is here. Lancome is selling "Genifique," a skin serum developed by identifying genes more active in young skin. Procter & Gamble, the world’s largest consumer products company, has been investigating the genetics of everything from dandruff to the common cold. Startups are offering consumers full-genome scans and more targeted genetic tests to customize advice on weight loss or heart health. Read the complete article on Bostonglobe.com.