Tag Archives: fragrance

Fresh: Eat, Pray, Love (Has Fragrance gone too far?)

By Andrea | Published: June 30, 2010
Fresh, an LVMH company, just announced that they partnered with Sony Pictures to launch a trio of fragrances: Eat, Pray and Love, inspired by Elizabeth Gilbert’s best-selling book of the same name. Scheduled to hit 14 US Fresh stores and www.fresh.com on July 15th, a month before the release of the movie starring Julia Roberts. Has fragrance licencing [...]
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Harajuku Lovers Innovative Strategy

By Leah | Published: September 30, 2009
Insight by Leah It’s clear that since the economic downturn, fragrance sales have taken a nose dive.  Combined with the fact that the market is saturated with new fragrance launches every week, this sector is in desperate need of some help – and soon.  As consumers decide either to not purchase or to stick with dependable [...]
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Trend: Scented Packaging

By admin | Published: June 10, 2009
Trend: Scented Packaging Shared by Andrea There has been several attempts to leverage scents as a marketing tool but finally a company found a way to integrate it in a practical way. Transparent Packaging launched a "multi-sensorial" packaging that releases the scent of a product when customers rub the surface of the package. Great innovation and this may [...]
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CHANEL N˚5 promoted via short film again!

By Andrea | Published: May 10, 2009
CHANEL N˚5 promoted via short film again! Insight by Andrea Train de Nuit, the new CHANEL N˚5 short film starring Audrey Tatou has been released. Following the tradition started with Nicole Kidman the brand created a short film, leveraging the upcoming movie about Coco Chanel’s life, to do a great push for this 88 year old [...]
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