Tag Archives: Estee Lauder

Strategic Move: Lauder to buy Smashbox

By Andrea | Published: May 21, 2010
Estee Lauder announced this week that it will purchase Smashbox, the LA photo-studio and Hollywood inspired brand, founded by Dean and Davis Factor, great-grandsons of legendary Hollywood makeup artist Max Factor. The move by Lauder complements the existing make-up portfolio consisting of MAC and Bobbi Brown, both make up artists brands and shouldn’t bring any cannibalization. [...]
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Cosmetics & Beauty Values and Free Gifts

By Andrea | Published: December 14, 2009
Traditionally cosmetics are rarely discounted on major department stores and specialty stores.  Estee Lauder, Clinique and Lancome may offer free gifts with purchase but brands usually don’t leave additional money on the table. However, I was surprised to find several offers in the Bloomingdale’s catalog I received last week. One side of the catalog was [...]
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Lowering Prices to boost sales

By Leah | Published: June 19, 2009
Lowering Prices to Boost Sales Insight by Leah Estee Lauder, P&G and even L’Oreal have all announced intentions to offer consumers lower cost items and smaller sizes of some products in order to drive sales during a down economy.  Although the strategy may provide an initial bump up for these companies, it could be a dangerous decision [...]
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