» eLuxury http://www.thenhuch.com Because beauty industry conversation is more interesting than the news Wed, 01 Sep 2010 16:30:56 +0000 en hourly 1 ELuxury: Fashion Publisher http://www.thenhuch.com/2009/06/28/eluxury/ http://www.thenhuch.com/2009/06/28/eluxury/#comments Mon, 29 Jun 2009 02:13:49 +0000 Andrea http://www.thenhuch.com/?p=572    ELuxury: from E-commerce to Fashion Publisher

Shared by Andrea

After 10 years selling LVMH brands like Marc Jacobs and Emilio Pucci, online e-tailer eLuxury, shuts down its commerce functionality and relaunches today as a ’social media’ site devoted to the world of luxury. I wondering what they mean by a ‘social media’ site. Perhaps they didn’t want to call it a blog or a social network, but we shall see how it will shape up once they start adding content by their global team of curators, contributors and users. My take is that they are going to have a very well designed blog in which readers will be able to comment and vote on the content in addition to having accounts on Twitter and Facebook. For now, eLuxury will feature a quote of the day on the homepage and collect emails (sign up to be an insider).

This is a very interesting move by LVMH in which the advertiser becomes the publisher and therefore a potential competitor to the traditional publications that depended heavily on LVMH advertising dollars. It will be interesting to see who will win the battle for attention. I already signed up to become an insider and can’t wait to see what comes next on eLuxury! 

 

 
eLuxury

Twitter Followers: 3,655 (since May 2008) Facebook Fans: 1,155           What people are saying on Twitter right now about the new eLuxury:

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