thenhuch.com hosted an interview with Ted Rubin, CMO of e.l.f Cosmetics as part of Social Media Week in NYC. In an intimate event, that took place at the new e.l.f showroom and headquarters, Ted spoke to us about social media, social commerce, relationship with bloggers, askelf, tips about tweeting and managing different social media tools, the importance of public relations and much more. He also invited Achelle Dunaway, the creative force behind the brand, to share her insights and experiences with us. Check out the video and let us know what you think!

 Watch The Beauty of Social Commerce with Ted Rubin CMO of elf Cosmetics.

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Insight by Andrea

On June 11, AskELF.com, by J.A. Cosmetics (e.l.f. – eyes, lips, face), won the website innovation award fromThe Independent Cosmetic Manufacturers and Distributors Association. This site aggregates E.L.F related videos, articles, conversations, customer service and shopping in one place. AskELF.com is a good example of how the socialweb is breaking down barriers of what used to be well defined such as outbound marketing, customer support, branding campaign, PR, and online shopping. This award is well deserved and we hear there is much more to come in terms of online innovation. We will be monitoring their evolution and sharing information as it becomes available. This is a great example of online execution and should be watched closely by larger brands. The right online presence today is crucial and will make or brake brands in the next few years.

Twitter Profile (10,213 followers): http://www.twitter.com/askelf


Facebook Fan page  (4,390 fans): http://www.facebook.com/pages/elf-Cosmetics/31654787464


Twitterholic Rank: 2,711st


Twitterholic Rank by followers in New York, NY: 84th