Tag Archives: economy

Echoes of the Great Depression

By Leah | Published: June 23, 2009
Echoes of the Great Depression Insight by Leah A recent survey by market-research firm Information Resources Inc.  revealed that the recent downturn has profoundly changed how consumers are spending their money – on everything from how often they wash their clothes to how many lipsticks they purchase.  This downturn has impacted consumer behavior in a way that [...]
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Lowering Prices to boost sales

By Leah | Published: June 19, 2009
Lowering Prices to Boost Sales Insight by Leah Estee Lauder, P&G and even L’Oreal have all announced intentions to offer consumers lower cost items and smaller sizes of some products in order to drive sales during a down economy.  Although the strategy may provide an initial bump up for these companies, it could be a dangerous decision [...]
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The Next Big Beauty Market?

By Leah | Published: May 27, 2009
The Next Big Beauty Market? Insight by Leah A recent report indicated that the cosmetics industry in India alone grew 7.5% between 2006 and 2008, highlighting the increased importance of this emerging market.  Even with the economic slowdown that is affecting all global markets, the make-up industry is expected to maintain strong growth in the coming years.  [...]
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Internet Increasingly Important for Beauty Sales

By Leah | Published: May 20, 2009
Internet Increasingly Important for Beauty Sales Insight by Leah Although beauty product sales are declining overall, a bright spot of news appeared – Internet sales are up.  Over the coming months, it will be interesting to see if retailers and brands shift their focus and campaigns to the Internet as it represents a viable and cost effective [...]
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