By Andrea | Published: August 6, 2010
This is a slow but sure trend that has been developing in the last 24 months. Brands have started to allocate marketing dollars to produce content similar to magazines (beyond a plain blog).
Are brands becoming publishers? Or shall we call them self-publishers? Well it depends. Dolce & Gabanna seems to have been one of the [...]
Posted in Brands, Online | Also tagged D&G, Kiehl's, Online
Read Me: Brands as Publishers (Swide, Nowness, The Highlow)