Insight by Leah

Luxury brands are realizing that it’s increasingly difficult to grab consumers’ attention these days.  Following on Chanel’s lead, Dior is releasing a film starring Marion Cotillard (Oscar winner, La Vie en Rose) as the mysterious "Lady Dior" – a Hitchcock-style film that features Cotillard and the Lady Dior handbag.  The film is set to be released over Memorial Day weekend.  Film and other forms of media are becoming increasingly popular as luxury brands struggle to both reach a broader audience and maintain an exclusive, unique image.

Stylelist.com Blog Excerpt:

Love fashion? Love film? Then get ready to feast your eyes on the most intriguing movie this side of Memorial Day. Oscar winner Marion Cotillard stars in a cinematic campaign for Dior, entitled "The Lady Noire Affair." The film is pure Hitchcock, and the iconic Lady Dior handbag, the mystery’s most intriguing character (aside from a stunning Cotillard, that is). Click here for a sneak preview of the film