Tag Archives: Campaigns

“Branding for Digital Media” GCI: Beauty industry need not to be afraid of beta culture

By Andrea | Published: February 23, 2010
GCI is one of my industry references. Yesterday I had a chance to read the Branding for Digital Media article by Aniko Hill. I was really excited to see the topic being reviewed in more depth and Aniko provided some very good points and tips for successful digital marketing. However, after reading it a few times, I [...]
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Bobbi Brown #prettypowerful Tuesdays Tweetstake

By Andrea | Published: January 29, 2010
  Great social marketing campaign by Bobbi Brown reported by the The Beauty Chick blog. Asking their community why Bobbi Brown Cosmetics makes them feel "pretty powerful" is a clever way to gather huge amounts of insights and sentiment about the brand. This is a good example of using giveaways/sampling as currency in exchange for a [...]
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The September Issue (of Vogue) – Excellent documentary. But what about beauty?

By Andrea | Published: September 1, 2009
The September Issue (of Vogue) – Excellent documentary. But what about beauty? Insight by Andrea I really enjoyed watching The September Issue. It is a great documentary. Well written, shot and edited. Anna Wintour is featured as much more human than I expected. Plus it really makes a hero out of Grace Coddington, the creative director who started [...]
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