Tag Archives: campaign
SephoraClaus.com: Granting a Wish a Day on Twitter (and free research for the industry)
Sephora launched Sephora Claus on Twitter for the Holidays: "Tweet what you want from Sephora for the Holidays and we’ll grant one Sephora beauty wish each day until December 19th" (max $150 value). As of now, 30,895 wishes were submitted and 18 granted. There are 12 days left to go. Many people wonder about the value [...]
Posted in Campaigns, Online Also tagged product development, research, Sephora, socialweb, twitter 2 Comments
Social media campaigns can help small players enter competitive markets
Social Media (Let’s call it marketing): great alternative for small companies
Shared by Andrea
Lexli, an aloe vera skin care company, launched a new campaign which includes several social marketing tools. They created a separate blog called Real Skincare Solutions (even has a different look and feel from the ecommerce site) featuring Jessica D’Air, a certified esthetician [...]
Luxury Products and Film – Dior Jumps on the Bandwagon
Luxury Products and Film – Dior Jumps on the Bandwagon
Insight by Leah
Luxury brands are realizing that it’s increasingly difficult to grab consumers’ attention these days. Following on Chanel’s lead, Dior is releasing a film starring Marion Cotillard (Oscar winner, La Vie en Rose) as the mysterious "Lady Dior" – a Hitchcock-style film that features Cotillard [...]
The Art of the Trench by Burberry