As part of our Beauty Series of Interviews, launched during Social Media Week NY (February 2010), we interviewed Ron Robinson, industry veteran and founder of BeautyStat – a highly targeted expert driven community that connects women around beauty. He shared with us his inspiration to start his community, how he came up with his tagline "Beauty of Facts not Fiction", how brands can listen to consumer conversations and involve them on their product development process. He also touched on trends for the future, the power of social media, the role of the beauty blogging community and BeautyStat VIP Blogger program and much more. Check out the video on YouTube: Part 1 and Part 2. Enjoy!