Insight by Leah

More and more companies are discovering the value and power of social media, and are increasingly engaging consumers through Facebook and Twitter.  This article highlights how Astral Brands, parent company of Pur Minerals and Aloette Cosmetics, invited its network of franchises, consultants and customers to become fans of the brands as part of its 31st anniversary celebration.  The result – 3,000 people became Facebook fans in May alone.  Astral is taking an open approach with its customers and independent consultants, and creating an inclusive environment for its community – Facebook fans receive updates on upcoming products, sales, trends and other beauty advice as well as an opportunity to provide the company with feedback.  This strategy no doubt results in greater consumer-brand engagement and increased consumer confidence in the Pur Minerals and Aloette Cosmetics brands.  As well, recent studies of consumer engagement/friend recommendations and beauty products have indicated that consumers are significantly more likely to make a purchase based on a reference from a friend/influencer.  It’s a smart move by Astral Brands and we’ll look to see if more beauty companies follow this lead. 

Pur Minerals Facebook Fan Page

Aloette Cosmetics Facebook Fan Page

Excerpt from Beauty Packaging Magazine:

These days, it’s all about being online. Astral Brands, the parent company of cosmetics brands Pur Minerals and Aloette Cosmetics, is pairing the power of email and social media to raise awareness and boost sales of its expanding cosmetics lines.  Read the complete Beauty Packaging article.