Category Archives: Products

Brand Relaunch: Lander Personal Products

By Andrea | Published: July 7, 2009
Grand Brands Celebrates Overseas Lander Launch Shared by Andrea There seems to be a wave of brand revivals recently and perhaps this is a very interesting way to break through the industry clutter. I believe it probably makes more sense to invest in relaunching existing brands, with a solid equity (or at least some equity), than [...]
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Guccifragrances.com

By Andrea | Published: June 29, 2009
Guccifragrances.com – Launches this week Shared by Andrea WWD announced that Gucci will be launching an internet portal dedicated to its fragrances this week. Guccifragrances.com is supposed to go live today and will include an e-commerce component. According to Frida Giannini, creative director for the brand, aside from smelling the fragrances, visitors will be involved on a [...]
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P&G Buys Zirh

By Leah | Published: June 17, 2009
P&G Buys Zirh Insight by Leah Procter & Gamble announced its second recent acquisition of another men’s grooming company, Zirh, a men’s line of skin care and fragrances sold in specialty and department stores throughout the U.S.  This additional purchase confirms P&G’s intention to "win with men" and emphasizes its aggressive push towards dominance in this category.  [...]
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Will Japanese Beauty Food replicate its success in the EU?

By Andrea | Published: June 3, 2009
Will Japanese Beauty Food replicate its success in the EU? Insight by Andrea Coenzime Q10, is powerful antioxidant that stimulates other enzymes into action, occurs naturally in the human body but levels decrease with age. It became popular in anti-aging formulations based on the assumption that it helps prevent damage to collagen and elastin production. The Mintel’s [...]
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P&G Expands Men’s Offerings With Acquisition of The Art of Shaving

By Leah | Published: June 3, 2009
P&G Expands Men’s Offerings With Acquisition of The Art of Shaving Insight by Leah In an effort to expand into the premium market for men’s product, P&G completed its acquisition of the The Art of Shaving.  P&G has not been shy about it’s recent strategy to "win with men" and has made an effort to diversify and [...]
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Genetics-based products stir concerns

By Leah | Published: May 27, 2009
Genetics-based products stir concerns Insight by Leah Lancome recently launched a a new skin serum called "Genefique" that is based on genes identified in "young skin," and Olay recently released "Pro-X," a product based on researchers’ work in identifying gene activity in young and aging skin.  Other beauty and consumer goods companies, looking for the next big [...]
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Internet Increasingly Important for Beauty Sales

By Leah | Published: May 20, 2009
Internet Increasingly Important for Beauty Sales Insight by Leah Although beauty product sales are declining overall, a bright spot of news appeared – Internet sales are up.  Over the coming months, it will be interesting to see if retailers and brands shift their focus and campaigns to the Internet as it represents a viable and cost effective [...]
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Guerlain -Staying True to its Luxe Clientele

By Leah | Published: May 20, 2009
Guerlain -Staying True to its Luxe Clientele Insight by Leah Although many beauty brands have recently followed mass retailers’ lead in sales strategies, Guerlain has stayed consistent to its luxury clientele – in pricing, product offering and brand positioning. It remains to be seen if this approach, a clear attempt to stay faithful to its luxury [...]
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