Category Archives: Products
Cosmetics & Beauty Values and Free Gifts
Traditionally cosmetics are rarely discounted on major department stores and specialty stores. Estee Lauder, Clinique and Lancome may offer free gifts with purchase but brands usually don’t leave additional money on the table. However, I was surprised to find several offers in the Bloomingdale’s catalog I received last week. One side of the catalog was [...]
L’Oreal Paris Packaging Innovation: New Roll’on Accord Parfait
Insight by Andrea
Product developers are always asked to look at other industries for inspiration. Most products are a variation sur le même thème presented in stock packaging (mostly because tooling costs are prohibitive for most small and medium companies). So we have mostly relied in larger companies to lead the way in breaking the rules [...]
Yon Woo: Refillable airless cosmetic packaging
Yon Woo: Refillable airless cosmetic packaging
Insight by Andrea
Yon Woo is well known in the cosmetics industry for its airless packaging. This year they introduced a new concept of refillable packaging to HBA. Daniel Cha, explained that companies can now offer a high end packaging that can be easily refilled by replacing the inside of the [...]
Sally Hershberger: Launches Luxe Layers exclusive on HSN
Celebrity Hairstylist – Sally Hershberger, launching Luxe Layers exclusive on HSN
Insight by Andrea
Sally Hershberger, is not only an ubber celebrity hairstylist known for creating the famous Meg Ryan’s signature shag in 1995, co-creating John Frieda’s Sheer Blonde product collection and charging $800 for a haircut. Besides a talent for shaggy, natural hair with movement, she [...]
What are people saying about Shiseido on Twitter now?
What are people saying about Shiseido on Twitter now?
Insight by Andrea
There are lot of deals. But it looks like skincare is the favorite topic. By the way, why isn’t Shiseido making khols anymore?The new images for Maquillage are out. Someone is finding the products expensive. Have you searched for your brand on Twitter? If you [...]
Beiersdorf – New Corporate Website
Beiersdorf New Corporate Site – (Think NIVEA and La Prairie)
Insight by Andrea
Intrigued by what they called an “artistically and technically new concept” online, I went to check the new Beiersdorf corporate site. To my surprise the content is amazing and really shows the that they are solid and serious company based on strong R&D and [...]
Also posted in Brands, Online Tagged advertising, Beiersdorf, Eucerin, La Prairie, Nivea, website Leave a comment
BellaSugar.com Product Reviews
BellaSugar.com Product Reviews
Shared by Leah
As we all know, beauty purchases tend to be one of those "high involvement" categories for most women – it’s as important what you think as what other people are saying about the product. Thus, the importance of product reviews for the beauty industry. Bellasugar.com has a section of their website [...]
Brand Relaunch: Lander Personal Products
Grand Brands Celebrates Overseas Lander Launch
Shared by Andrea
There seems to be a wave of brand revivals recently and perhaps this is a very interesting way to break through the industry clutter. I believe it probably makes more sense to invest in relaunching existing brands, with a solid equity (or at least some equity), than [...]
Orglamix: Artisan + Natural + Quality + Value