Category Archives: Other
The Beauty of Facts not Fiction: An Interview with Ron Robinson, Founder of BeautyStat
As part of our Beauty Series of Interviews, launched during Social Media Week NY (February 2010), we interviewed Ron Robinson, industry veteran and founder of BeautyStat – a highly targeted expert driven community that connects women around beauty. He shared with us his inspiration to start his community, how he came up with his tagline [...]
Sephora Vending Machines (via @Solessence)
I learned through Solessence.com that Sephora launched a series of vending machines in 6 major US airports before the holiday season (BNA in Nashville, TN; LAS in Las Vegas, NV; IND in Indianapolis, IN; DFW in Dallas, TX; JFK in Queens, NY; and IAH in Houston, TX). Last September we reported on the launch of U*tique in the US, [...]
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Temptalia Asks You
Blogs provide free research for Marketers: "Temptalia Asks You"
Shared by Andrea
Blogs are great resources for marketers. Temptalia, besides having a constant stream of comments on its posts, also asks direct questions to its reader base. There were 39 responses to the question “What role does packaging play in your purchases?” posted on June 26th. Many said [...]
CoverGirl Queen Partners with Essence.com
CoverGirl Queen Partners with Essence.com
Shared by Andrea
Makeover Magic is an example of great intentions to integrate content of a powerful beauty brand with a traditional magazine in the online space. It is a really cool concept that allows users to do some experimenting with hairstyles, fashion and and make up (and shop at the [...]
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Specialty Pharmacies
The concept of specialty pharmacies – not so mass?
Shared by Andrea
Interesting how the pharmacy market, once a place to buy your medicine and some traditional mass brands like L’Oreal Paris and Cover Girl, seems to be segmenting into "specialty mass" – not masstige. Pharmacies in France sell a wide range of beauty products with [...]
Free Beauty Samples: Beauty Marketing on Facebook
Trend: Free Beauty Samples – Beauty Marketing on Facebook
Shared by Andrea
Free Beauty Samples is a new online beauty marketing tool providing free samples to potential customers according to their skin type. It is a great service for marketers wanting to reach a group of potential customers eager to try the latest and greatest products. Ultimately, the [...]
Trend: Scented Packaging
Trend: Scented Packaging
Shared by Andrea
There has been several attempts to leverage scents as a marketing tool but finally a company found a way to integrate it in a practical way. Transparent Packaging launched a "multi-sensorial" packaging that releases the scent of a product when customers rub the surface of the package. Great innovation and this may [...]
Organic preservatives come at a cost, but formulators are now willing to pay
Organic preservatives come at a cost, but formulators are now willing to pay [Podcast]
Insight by Leah
As demand increases, organic/natural preservatives are becoming more readily available, but still at very high costs. If the costs are still high, I wonder what preservative systems organic/natural mass brands are currently using to preserve products while still making a [...]
“Design It Yourself” Skincare: Deciphering The Differences In Sea Salt
“Design It Yourself” Skincare: Deciphering The Differences In Sea Salt
Shared by Andrea
Interesting post! There is so much talk about sea salt. Learn about the different salts used in formulations. Posted on Twitter by @bathbodysupply.
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