Category Archives: Organic

Bobbi Brown #prettypowerful Tuesdays Tweetstake

By Andrea | Published: January 29, 2010
  Great social marketing campaign by Bobbi Brown reported by the The Beauty Chick blog. Asking their community why Bobbi Brown Cosmetics makes them feel "pretty powerful" is a clever way to gather huge amounts of insights and sentiment about the brand. This is a good example of using giveaways/sampling as currency in exchange for a [...]
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“Fair Trade” & “Ethically-sourced” emerge as new cosmetics trend

By Leah | Published: May 31, 2009
"Fair Trade" & "Ethically-sourced" emerge as new cosmetics trend Insight by Leah Although many companies outside of cosmetics have been touting "Fair trade" labels for a while (coffee, chocolate etc.), the trend is now catching on in the beauty industry.  Some companies, like Dr. Bronner’s Magic Soaps, have been sourcing fair trade and ethically-sourced products for many [...]
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