Category Archives: Online

SephoraClaus.com: Granting a Wish a Day on Twitter (and free research for the industry)

By Andrea | Published: December 7, 2009
Sephora launched Sephora Claus on Twitter for the Holidays: "Tweet what you want from Sephora for the Holidays and we’ll grant one Sephora beauty wish each day until December 19th" (max $150 value). As of now, 30,895 wishes were submitted and 18 granted. There are 12 days left to go. Many people wonder about the value [...]
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Beauty Stat New Facebook App

By Andrea | Published: December 4, 2009
Beauty Stat, an online beauty community destination, introduced this week the “first-of-its-kind”  Facebook application. The brainchild of industry veteran and visionary Ron Robinson, Beauty Stat is an innovative, non-biased, highly targeted expert driven community that connects women around beauty. Facebook provides them with a familiar environment to share, discuss, and engage in conversations about skin, [...]
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Harajuku Lovers Innovative Strategy

By Leah | Published: September 30, 2009
Insight by Leah It’s clear that since the economic downturn, fragrance sales have taken a nose dive.  Combined with the fact that the market is saturated with new fragrance launches every week, this sector is in desperate need of some help – and soon.  As consumers decide either to not purchase or to stick with dependable [...]
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Tabu – Brand Revival

By Leah | Published: September 10, 2009
Insight by Leah Tabu, that fragrance that reminds everyone of the 1970’s, recently won the best mass-market, drugstore, budget or direct-sell fragrance in the 9th Annual Basenotes Awards.  This Dana Classics fragrance has been going through somewhat of a brand revival, and has been mainly focused on building an online following (check out the Facebook page) [...]
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Power of beauty blogs

By Leah | Published: July 30, 2009
 Power of Beauty Blogs Insight by Leah Konectors, a London-based organization that finds "connectors and mavens" that have both an online presence and the social networking power to influence product purchases on behalf of advertisers, recently released a report on the Top 50 Beauty Blogs.   It should come as no surprise that topping this list is [...]
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Social media campaigns can help small players enter competitive markets

By Andrea | Published: July 23, 2009
Social Media (Let’s call it marketing): great alternative for small companies Shared by Andrea Lexli, an aloe vera skin care company, launched a new campaign which includes several social marketing tools. They created a separate blog called Real Skincare Solutions (even has a different look and feel from the ecommerce site) featuring Jessica D’Air, a certified esthetician [...]
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Beiersdorf – New Corporate Website

By Andrea | Published: July 21, 2009
Beiersdorf New Corporate Site – (Think NIVEA and La Prairie) Insight by Andrea Intrigued by what they called an “artistically and technically new concept” online,  I went to check the new Beiersdorf corporate site. To my surprise the content is amazing and really shows the that they are solid and serious company based on strong R&D and [...]
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BellaSugar.com Product Reviews

By Leah | Published: July 8, 2009
 BellaSugar.com Product Reviews Shared by Leah As we all know, beauty purchases tend to be one of those "high involvement" categories for most women – it’s as important what you think as what other people are saying about the product.  Thus, the importance of product reviews for the beauty industry.  Bellasugar.com has a section of their website [...]
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Lauren Luke – Case Study

By Leah | Published: July 8, 2009
 Lauren Luke Case Study Shared by Leah For those of you who live and breathe make-up and social media as we do here at TheNhuch.com, Lauren Luke is dream-come-true success story.  A little background on Luke – she first began selling make-up brushes, eyeshadows and more on eBay, and soon found that she was bombarded with questions [...]
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Guccifragrances.com

By Andrea | Published: June 29, 2009
Guccifragrances.com – Launches this week Shared by Andrea WWD announced that Gucci will be launching an internet portal dedicated to its fragrances this week. Guccifragrances.com is supposed to go live today and will include an e-commerce component. According to Frida Giannini, creative director for the brand, aside from smelling the fragrances, visitors will be involved on a [...]
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