Category Archives: Online
Events: Beauty Bloggers Mingle at NYFW Media Mixer
Meet ups, Tweet ups – huh? Events now come in many different shapes and names and have become a popular format for connecting bloggers that interact on a regular basis through social media tools.
"The Bi-Annual NYFW Media Mixer is the premiere event for bloggers and online media to connect and network to connect with [...]
The Beauty of Facts not Fiction: An Interview with Ron Robinson, Founder of BeautyStat
As part of our Beauty Series of Interviews, launched during Social Media Week NY (February 2010), we interviewed Ron Robinson, industry veteran and founder of BeautyStat – a highly targeted expert driven community that connects women around beauty. He shared with us his inspiration to start his community, how he came up with his tagline [...]
The Beauty of Social Commerce: The Nhuch interviews Ted Rubin, CMO, e.l.f Cosmetics
thenhuch.com hosted an interview with Ted Rubin, CMO of e.l.f Cosmetics as part of Social Media Week in NYC. In an intimate event, that took place at the new e.l.f showroom and headquarters, Ted spoke to us about social media, social commerce, relationship with bloggers, askelf, tips about tweeting and managing different social media tools, [...]
Mark Girl Selling on Facebook. Is this the beggining of a new era?
Mark, is on its way to change forever direct selling for the next generation. According to WWD, this was Andrea Jung’s request to Claudia Puccia, when she was appointed as Mark’s Global president in 2005. First was the iPhone app launched in August to help sellers replace their old catalogs. Now Facebook users can [...]
Also posted in Brands Tagged ecommerce, facebook, http://www.facebook.com/mark-girl, Mark, Mark Girl Leave a comment
iPhone Beauty Apps: Over 7 million downloaded
“Seven to 10 million iPhone or iTouch users have already downloaded a beauty-related app or indicated they are very interested in doing so. And we’re just starting to see big brands get involved, which will be huge,” said Sunil Verma, a founder of Mobclix, a mobile ad exchange network. Download the Face of your Dreams, New [...]
Also posted in Mobile Leave a comment
Lancome: Declaring Indigo iPhone App
After Facebook, iPhone apps seem to be getting traction in the beauty industry. This past October, Lancome launched an app to promote its Declaring Indigo Fall 09 Color collection by make up artist Aaron De Mey (one of the most talented make-up artists of his generation according to the app intro and brandall77 a Total [...]
Also posted in Brands Tagged beauty iphone app, cosmetics iphone app, iphone app, Lancome, make up, Online Leave a comment
SephoraClaus.com: Granting a Wish a Day on Twitter (and free research for the industry)
Sephora launched Sephora Claus on Twitter for the Holidays: "Tweet what you want from Sephora for the Holidays and we’ll grant one Sephora beauty wish each day until December 19th" (max $150 value). As of now, 30,895 wishes were submitted and 18 granted. There are 12 days left to go. Many people wonder about the value [...]
Also posted in Campaigns Tagged campaign, product development, research, Sephora, socialweb, twitter 2 Comments
Beauty Stat New Facebook App
Beauty Stat, an online beauty community destination, introduced this week the “first-of-its-kind” Facebook application. The brainchild of industry veteran and visionary Ron Robinson, Beauty Stat is an innovative, non-biased, highly targeted expert driven community that connects women around beauty. Facebook provides them with a familiar environment to share, discuss, and engage in conversations about skin, [...]
Also posted in People Tagged app, Beauty Stat, facebook, Online, product development, Ron Robinson 1 Comment
Harajuku Lovers Innovative Strategy
Insight by Leah
It’s clear that since the economic downturn, fragrance sales have taken a nose dive. Combined with the fact that the market is saturated with new fragrance launches every week, this sector is in desperate need of some help – and soon. As consumers decide either to not purchase or to stick with dependable [...]
Also posted in Brands, Campaigns Tagged Coty, fragrance, Harajuku Lovers, internet, packaging Leave a comment
“Branding for Digital Media” GCI: Beauty industry need not to be afraid of beta culture