Category Archives: Campaigns
Social Media Boosts Business
Social Media Boosts Business
Insight by Leah
More and more companies are discovering the value and power of social media, and are increasingly engaging consumers through Facebook and Twitter. This article highlights how Astral Brands, parent company of Pur Minerals and Aloette Cosmetics, invited its network of franchises, consultants and customers to become fans of the brands [...]
Also posted in Brands Tagged aloette, astral brands, facebook, pur minerals, social media, twitter Leave a comment
TB-Gate
Total Beauty Media CEO Outlook Caused Uproar in the Blogging Community
Shared by Andrea
In light of potential regulation by the FTC on bloggers, Total Beauty Media CEO Emrah Kovacoglu wrote an article that was distributed on their June newsletter called: “Beauty brands should not be working with bloggers…directly, anyway”. The article created a massive reaction in the [...]
Echoes of the Great Depression
Echoes of the Great Depression
Insight by Leah
A recent survey by market-research firm Information Resources Inc. revealed that the recent downturn has profoundly changed how consumers are spending their money – on everything from how often they wash their clothes to how many lipsticks they purchase. This downturn has impacted consumer behavior in a way that [...]
Unlocking the potential of social media and the internet in cosmetics
Unlocking the potential of social media in cosmetics
The internet route out of recession
Insight by Leah
We wanted to highlight both this podcast and article that discuss the power of the internet and social media, and the cosmetics industry’s failure to take advantage of both mediums to date. Despite a dismal year in cosmetics and beauty sales, [...]
Also posted in Brands Tagged Aveda, Clinique, Gillette, internet, Sephora, social media, YouTube Leave a comment
Asia Remains a Cosmetics Industry Growth Engine
Asia Remains a Cosmetics Industry Growth Engine
Insight by Leah
Following up on our recent post on India as a growth engine for the cosmetics industry, experts have eyed the Asian market in general to be a main driver of growth for beauty companies. Despite the dismal global economy, the region is predicted to have 5% growth [...]
“Fair Trade” & “Ethically-sourced” emerge as new cosmetics trend
"Fair Trade" & "Ethically-sourced" emerge as new cosmetics trend
Insight by Leah
Although many companies outside of cosmetics have been touting "Fair trade" labels for a while (coffee, chocolate etc.), the trend is now catching on in the beauty industry. Some companies, like Dr. Bronner’s Magic Soaps, have been sourcing fair trade and ethically-sourced products for many [...]
Also posted in Organic Tagged Clarins, Dr. Bronner, ethically-sourced, fair trade, The Body Shop, trends Leave a comment
Luxury Products and Film – Dior Jumps on the Bandwagon
Luxury Products and Film – Dior Jumps on the Bandwagon
Insight by Leah
Luxury brands are realizing that it’s increasingly difficult to grab consumers’ attention these days. Following on Chanel’s lead, Dior is releasing a film starring Marion Cotillard (Oscar winner, La Vie en Rose) as the mysterious "Lady Dior" – a Hitchcock-style film that features Cotillard [...]
Internet Increasingly Important for Beauty Sales
Internet Increasingly Important for Beauty Sales
Insight by Leah
Although beauty product sales are declining overall, a bright spot of news appeared – Internet sales are up. Over the coming months, it will be interesting to see if retailers and brands shift their focus and campaigns to the Internet as it represents a viable and cost effective [...]
Lancome and Mass Collaboration – Baby Steps