Category Archives: Campaigns
The Art of the Trench by Burberry
Burberry partnered with leading image makers, including so popular Scott Schuman of the Sartorialist and invited its community to submit their own pictures of how they use the trench. The best pictures are featured online and participants can comment, like and share the pictures through Facebook Connect, Twitter, Delicious or Email. Forrester twitted that sales [...]
“Branding for Digital Media” GCI: Beauty industry need not to be afraid of beta culture
GCI is one of my industry references. Yesterday I had a chance to read the Branding for Digital Media article by Aniko Hill. I was really excited to see the topic being reviewed in more depth and Aniko provided some very good points and tips for successful digital marketing. However, after reading it a few times, I [...]
Bobbi Brown #prettypowerful Tuesdays Tweetstake
Great social marketing campaign by Bobbi Brown reported by the The Beauty Chick blog. Asking their community why Bobbi Brown Cosmetics makes them feel "pretty powerful" is a clever way to gather huge amounts of insights and sentiment about the brand. This is a good example of using giveaways/sampling as currency in exchange for a [...]
Cosmetics & Beauty Values and Free Gifts
Traditionally cosmetics are rarely discounted on major department stores and specialty stores. Estee Lauder, Clinique and Lancome may offer free gifts with purchase but brands usually don’t leave additional money on the table. However, I was surprised to find several offers in the Bloomingdale’s catalog I received last week. One side of the catalog was [...]
SephoraClaus.com: Granting a Wish a Day on Twitter (and free research for the industry)
Sephora launched Sephora Claus on Twitter for the Holidays: "Tweet what you want from Sephora for the Holidays and we’ll grant one Sephora beauty wish each day until December 19th" (max $150 value). As of now, 30,895 wishes were submitted and 18 granted. There are 12 days left to go. Many people wonder about the value [...]
Also posted in Online Tagged campaign, product development, research, Sephora, socialweb, twitter 2 Comments
Harajuku Lovers Innovative Strategy
Insight by Leah
It’s clear that since the economic downturn, fragrance sales have taken a nose dive. Combined with the fact that the market is saturated with new fragrance launches every week, this sector is in desperate need of some help – and soon. As consumers decide either to not purchase or to stick with dependable [...]
Also posted in Brands, Online Tagged Coty, fragrance, Harajuku Lovers, internet, packaging Leave a comment
Tabu – Brand Revival
Insight by Leah
Tabu, that fragrance that reminds everyone of the 1970’s, recently won the best mass-market, drugstore, budget or direct-sell fragrance in the 9th Annual Basenotes Awards. This Dana Classics fragrance has been going through somewhat of a brand revival, and has been mainly focused on building an online following (check out the Facebook page) [...]
Power of beauty blogs
Power of Beauty Blogs
Insight by Leah
Konectors, a London-based organization that finds "connectors and mavens" that have both an online presence and the social networking power to influence product purchases on behalf of advertisers, recently released a report on the Top 50 Beauty Blogs. It should come as no surprise that topping this list is [...]
L’Oreal 100th – Social Media campaign in China
L’Oreal 100th – Social Media campaign in China
Insight by Andrea
How many of you have seen a Chinese website? Or know what are the top social networking sites there? Zero Degrees of Separation has published a great detailed review of the L’Oreal 100th campaign online in China providing great insights that could be helpful for anyone [...]
Beauty Brands: “Refresh” and Create Social Relevance