Category Archives: Brands

Genetics-based products stir concerns

By Leah | Published: May 27, 2009
Genetics-based products stir concerns Insight by Leah Lancome recently launched a a new skin serum called "Genefique" that is based on genes identified in "young skin," and Olay recently released "Pro-X," a product based on researchers’ work in identifying gene activity in young and aging skin.  Other beauty and consumer goods companies, looking for the next big [...]
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Dior Suite in Cannes: Style and Pampering for Celebs despite the Economy

By Andrea | Published: May 21, 2009
Dior Suite in Cannes: Style and Pampering for Celebs despite the Economy Insight by Andrea Many parties and ad campaigns have been cancelled in Cannes to avoid sending the wrong message during these challenging economic times. However, Dior still opened the Rendez-Vous Beauté DIOR to pamper celebrities during the festival. Given the target audience, this is a [...]
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Stila to Launch Mass Retail Cosmetics

By Leah | Published: May 20, 2009
Stila to Launch Mass Retail Cosmetics Insight by Leah A recent interview with Stila’s new CEO, Lynn Tilton, revealed some interesting plans to broaden the appeal of the brand.  Tilton mentioned that she plans to reduce the brand’s dependence on "middlemen" and reach out to consumers directly through channels including HSN, QVC, infomercials and online.  As well, [...]
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Luxury Products and Film – Dior Jumps on the Bandwagon

By Leah | Published: May 20, 2009
Luxury Products and Film – Dior Jumps on the Bandwagon Insight by Leah Luxury brands are realizing that it’s increasingly difficult to grab consumers’ attention these days.  Following on Chanel’s lead, Dior is releasing a film starring Marion Cotillard (Oscar winner, La Vie en Rose) as the mysterious "Lady Dior" – a Hitchcock-style film that features Cotillard [...]
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Guerlain -Staying True to its Luxe Clientele

By Leah | Published: May 20, 2009
Guerlain -Staying True to its Luxe Clientele Insight by Leah Although many beauty brands have recently followed mass retailers’ lead in sales strategies, Guerlain has stayed consistent to its luxury clientele – in pricing, product offering and brand positioning. It remains to be seen if this approach, a clear attempt to stay faithful to its luxury [...]
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Luxury brands (like mass retailers) launch Pop-up Shops

By Leah | Published: May 19, 2009
Luxury Brands (like mass retailers) launch Pop-up Shops Insight by Leah In an interesting development, a number of luxury brands (including Chanel, Hermes and Louis Vuitton) are opening pop-up stores across the U.S. and Europe. Hermes plans to open it’s first pop-up location this summer in East Hampton for four months. This new strategy, following the lead [...]
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Freida Pinto [Slumdog Millionaire] Signed to L’Oréal

By Leah | Published: May 14, 2009
Freida Pinto [Slumdog Millionaire] Signed to L’Oréal Insight by Leah New faces of L’Oreal that reinforces the company’s ongoing commitment to reaching across ethnic groups and age groups – all the women mentioned target a younger, hipper audience.  It will be interesting to see which products they are each associated with and how the public reacts to [...]
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Are food grade parabens acceptable for skincare?

By Andrea | Published: May 10, 2009
Are food grade parabens acceptable for skincare? Insight by Andrea I was extremely surprised to find food grade parabens in several California Baby products (complete ingredients lists are available at Drugstore.com but not fully disclosed on their website). Click on the image below to find out the information. Once on the site, click on the ingredient’s tab. [...]
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Beauty Industry No Longer Immune

By Andrea | Published: May 5, 2009
Beauty Industry No Longer Immune Insight by Andrea What happened to the lipstick index? Is everything just different about this recession? Sales fall for Revlon, P&G, and Sally Beauty.
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BEYONCE: top female of this decade? + new commercial

By Andrea | Published: May 5, 2009
L’Oreal: Empowering Women with Beyonce Insight by Andrea Beautiful ad by L’Oreal Paris to empower women and support the Ovarian Cancer Research Fund. Beyonce looks amazing and quite inspiring. The website is well designed and has solid content on the project and winners. It also keeps momentum by inviting users to nominate others for this year’s [...]
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