Category Archives: Brands
ELuxury: Fashion Publisher
ELuxury: from E-commerce to Fashion Publisher
Shared by Andrea
After 10 years selling LVMH brands like Marc Jacobs and Emilio Pucci, online e-tailer eLuxury, shuts down its commerce functionality and relaunches today as a ’social media’ site devoted to the world of luxury. I wondering what they mean by a ‘social media’ site. Perhaps they [...]
Social Media Boosts Business
Social Media Boosts Business
Insight by Leah
More and more companies are discovering the value and power of social media, and are increasingly engaging consumers through Facebook and Twitter. This article highlights how Astral Brands, parent company of Pur Minerals and Aloette Cosmetics, invited its network of franchises, consultants and customers to become fans of the brands [...]
Also posted in Campaigns Tagged aloette, astral brands, facebook, pur minerals, social media, twitter Leave a comment
Lowering Prices to boost sales
Lowering Prices to Boost Sales
Insight by Leah
Estee Lauder, P&G and even L’Oreal have all announced intentions to offer consumers lower cost items and smaller sizes of some products in order to drive sales during a down economy. Although the strategy may provide an initial bump up for these companies, it could be a dangerous decision [...]
AskElf.com wins award
E.L.F wins award for innovation
Insight by Andrea
On June 11, AskELF.com, by J.A. Cosmetics (e.l.f. – eyes, lips, face), won the website innovation award fromThe Independent Cosmetic Manufacturers and Distributors Association. This site aggregates E.L.F related videos, articles, conversations, customer service and shopping in one place. AskELF.com is a good example of how the socialweb [...]
P&G Buys Zirh
P&G Buys Zirh
Insight by Leah
Procter & Gamble announced its second recent acquisition of another men’s grooming company, Zirh, a men’s line of skin care and fragrances sold in specialty and department stores throughout the U.S. This additional purchase confirms P&G’s intention to "win with men" and emphasizes its aggressive push towards dominance in this category. [...]
Also posted in Products Tagged acquisitions, Gillette, men, P&G, The Art of Shaving, Zirh Leave a comment
Unlocking the potential of social media and the internet in cosmetics
Unlocking the potential of social media in cosmetics
The internet route out of recession
Insight by Leah
We wanted to highlight both this podcast and article that discuss the power of the internet and social media, and the cosmetics industry’s failure to take advantage of both mediums to date. Despite a dismal year in cosmetics and beauty sales, [...]
Also posted in Campaigns Tagged Aveda, Clinique, Gillette, internet, Sephora, social media, YouTube Leave a comment
Temptalia – popular blog – focuses on MAC
Temptalia: MAC Love That Look Collection Sneak Peek Product Photos
Insight by Andrea
Temptalia, part of Glam.com features amazing sneak previews and cosmetics reviews with a strong focus on M.A.C. Interestingly, it divides the content between M.A.C and non-M.A.C products. Founded by a 22 year-old student from San Francisco, Temptalia has a strong following with posts receiving [...]
Twitterazzis are talking about Max Factor discontinuation in the US.
Twitterazzis are talking about the P&G announcement to phase out Max Factor!
Insight by Andrea
Interesting that P&G announces the discontinuation of Max Factor around the same time that L’Oreal Paris celebrates its 100th anniversary. The French brand is thriving while the American counterpart, rooted in old Hollywood glamour, will be discontinued by 2010. Twitterazzis showed a [...]
Guccifragrances.com