Category Archives: Brands
What are people saying about Shiseido on Twitter now?
What are people saying about Shiseido on Twitter now?
Insight by Andrea
There are lot of deals. But it looks like skincare is the favorite topic. By the way, why isn’t Shiseido making khols anymore?The new images for Maquillage are out. Someone is finding the products expensive. Have you searched for your brand on Twitter? If you [...]
Hard Candy goes Wal-mart
Recently a blogger was wondering what happened to Hard Candy, a very hip brand that used to be retailed at deparment and specialty stores. Happy.com broke the news that the brand is relaunching at Wal-mart, but not firm dates were revealed (Nouveau Cheap also commented on the news). Recently, Stila announced that it will be [...]
Posted in Brands Leave a comment
L’Oreal 100th – Social Media campaign in China
L’Oreal 100th – Social Media campaign in China
Insight by Andrea
How many of you have seen a Chinese website? Or know what are the top social networking sites there? Zero Degrees of Separation has published a great detailed review of the L’Oreal 100th campaign online in China providing great insights that could be helpful for anyone [...]
Ulta vs. Sephora
Ulta vs. Sephora – The Battle Begins
Insight by Leah
A recent New York Times article highlighted how Ulta, a national chain of beauty stores, is close on the heels of its top competitor, Sephora. Ulta, which was originally a discount retailer, currently has 331 stores nationwide (versus Sephora’s 230), but the big news is Ulta’s product offerings – the [...]
Beiersdorf – New Corporate Website
Beiersdorf New Corporate Site – (Think NIVEA and La Prairie)
Insight by Andrea
Intrigued by what they called an “artistically and technically new concept” online, I went to check the new Beiersdorf corporate site. To my surprise the content is amazing and really shows the that they are solid and serious company based on strong R&D and [...]
Also posted in Online, Products Tagged advertising, Beiersdorf, Eucerin, La Prairie, Nivea, website Leave a comment
Lancome and Mass Collaboration – Baby Steps
Lancome and Mass Collaboration
Insight by Leah
Lancome is again releasing The Pout a Porter lipstick – the brand has in the past teamed up with rising designers to create a lipstick that reflects their own personal style signature. In the past, Lancome has teamed up with Behnaz Sarafpour, Proenza Schouler, Peter Som and Thakoon, much to [...]
Also posted in Campaigns, People Tagged Chris Benz, facebook, Lancome, lipstick, mass collaboration Leave a comment
Lauren Luke – Case Study
Lauren Luke Case Study
Shared by Leah
For those of you who live and breathe make-up and social media as we do here at TheNhuch.com, Lauren Luke is dream-come-true success story. A little background on Luke – she first began selling make-up brushes, eyeshadows and more on eBay, and soon found that she was bombarded with questions [...]
Also posted in Online, People Tagged facebook, Lauren Luke, social media, twitter, YouTube Leave a comment
Brand Relaunch: Lander Personal Products
Grand Brands Celebrates Overseas Lander Launch
Shared by Andrea
There seems to be a wave of brand revivals recently and perhaps this is a very interesting way to break through the industry clutter. I believe it probably makes more sense to invest in relaunching existing brands, with a solid equity (or at least some equity), than [...]
Guccifragrances.com
Guccifragrances.com – Launches this week
Shared by Andrea
WWD announced that Gucci will be launching an internet portal dedicated to its fragrances this week. Guccifragrances.com is supposed to go live today and will include an e-commerce component. According to Frida Giannini, creative director for the brand, aside from smelling the fragrances, visitors will be involved on a [...]
Also posted in Online, Products Leave a comment
The September Issue (of Vogue) – Excellent documentary. But what about beauty?