Category Archives: Brands
Bobbi Brown #prettypowerful Tuesdays Tweetstake
Great social marketing campaign by Bobbi Brown reported by the The Beauty Chick blog. Asking their community why Bobbi Brown Cosmetics makes them feel "pretty powerful" is a clever way to gather huge amounts of insights and sentiment about the brand. This is a good example of using giveaways/sampling as currency in exchange for a [...]
Also posted in Campaigns, Organic Tagged Bobbi Brown, Campaigns, social media, twitter Leave a comment
Mark Girl Selling on Facebook. Is this the beggining of a new era?
Mark, is on its way to change forever direct selling for the next generation. According to WWD, this was Andrea Jung’s request to Claudia Puccia, when she was appointed as Mark’s Global president in 2005. First was the iPhone app launched in August to help sellers replace their old catalogs. Now Facebook users can [...]
Also posted in Online Tagged ecommerce, facebook, http://www.facebook.com/mark-girl, Mark, Mark Girl Leave a comment
Lancome: Declaring Indigo iPhone App
After Facebook, iPhone apps seem to be getting traction in the beauty industry. This past October, Lancome launched an app to promote its Declaring Indigo Fall 09 Color collection by make up artist Aaron De Mey (one of the most talented make-up artists of his generation according to the app intro and brandall77 a Total [...]
Also posted in Online Tagged beauty iphone app, cosmetics iphone app, iphone app, Lancome, make up, Online Leave a comment
Bliss: From Kilgore to LVMH to Starwood to Steiner
Interesting trajectory for a brand that was dreamed up by celebrity facialist Marcia Kilgore (check out her house in London) in the early 90s. Seventy percent of the brand was sold by Kilgore to LVMH in 1999 for an estimated $30 million. In 2004, LVMH sold its share to Starwood Hotels & Resorts Worldwide Inc., which [...]
Harajuku Lovers Innovative Strategy
Insight by Leah
It’s clear that since the economic downturn, fragrance sales have taken a nose dive. Combined with the fact that the market is saturated with new fragrance launches every week, this sector is in desperate need of some help – and soon. As consumers decide either to not purchase or to stick with dependable [...]
Also posted in Campaigns, Online Tagged Coty, fragrance, Harajuku Lovers, internet, packaging Leave a comment
L’Oreal Paris Packaging Innovation: New Roll’on Accord Parfait
Insight by Andrea
Product developers are always asked to look at other industries for inspiration. Most products are a variation sur le même thème presented in stock packaging (mostly because tooling costs are prohibitive for most small and medium companies). So we have mostly relied in larger companies to lead the way in breaking the rules [...]
Korres partners with J&J in the US
Korres partners with J&J in the US
Insight by Andrea
Korres, an Athens based, natural skin care line, distributed in 400 Sephora and Whole Food doors plus 2 stand-alone stores signed a licensing deal with J&J. Korres global sales are $85 million with 80% generated in Greece. Co-Founder George Korres believes J&J can take Korres to the next [...]
Also posted in Natural Leave a comment
Tabu – Brand Revival
Insight by Leah
Tabu, that fragrance that reminds everyone of the 1970’s, recently won the best mass-market, drugstore, budget or direct-sell fragrance in the 9th Annual Basenotes Awards. This Dana Classics fragrance has been going through somewhat of a brand revival, and has been mainly focused on building an online following (check out the Facebook page) [...]
Automated Retail: U*tique
U*tique Automated Retail Outlet (a.k.a Luxury vending machines)
"I was asked to make the Ferrari of vending machines" – Russel Greenberg, Designer
Insight by Andrea
Vending machines have been a popular retail outlet in the United States and in Japan they can even speak (there is an estimated 1 machine for every 23 people in Japan). Recently there has [...]
The Beauty of Social Commerce: The Nhuch interviews Ted Rubin, CMO, e.l.f Cosmetics