Category Archives: Brands
Read Me: Brands as Publishers (Swide, Nowness, The Highlow)
This is a slow but sure trend that has been developing in the last 24 months. Brands have started to allocate marketing dollars to produce content similar to magazines (beyond a plain blog).
Are brands becoming publishers? Or shall we call them self-publishers? Well it depends. Dolce & Gabanna seems to have been one of the [...]
Fresh: Eat, Pray, Love (Has Fragrance gone too far?)
Fresh, an LVMH company, just announced that they partnered with Sony Pictures to launch a trio of fragrances: Eat, Pray and Love, inspired by Elizabeth Gilbert’s best-selling book of the same name. Scheduled to hit 14 US Fresh stores and www.fresh.com on July 15th, a month before the release of the movie starring Julia Roberts.
Has fragrance licencing [...]
Beauty Brands: “Refresh” and Create Social Relevance
I often think about social responsibility and how brands can stand out these days. I firmly believe that instead of governments, the private sector should be the main driver of social change (a combination of doing good and doing well). Social media enables people to share their opinions and advocate. Brands are trying to figure out [...]
Walmart: Testing Digital Mirror
Shiseido was the first to introduce a digital make up mirror in Japan, according to Springwise (3/15/2010). Now Walmart has started a trial in 10 stores according to WWD (5/28/2010):
"Wal-Mart is quietly testing a virtual makeup mirror in a 90-day trial at 10 stores in various locations around the country. The technology uses IBM, Sprint [...]
Strategic Move: Lauder to buy Smashbox
Estee Lauder announced this week that it will purchase Smashbox, the LA photo-studio and Hollywood inspired brand, founded by Dean and Davis Factor, great-grandsons of legendary Hollywood makeup artist Max Factor. The move by Lauder complements the existing make-up portfolio consisting of MAC and Bobbi Brown, both make up artists brands and shouldn’t bring any cannibalization. [...]
Zoya Nail Polish Exchange (Earth Day)
Eco-friendly nail polish manufacturer, Zoya is celebrating Earth Day by inviting customers to exchange old (most likely toxic) nail polish for brand new ones. To qualify, they need to send at least 6 bottles and pay $3.50/each for shipping. Zoya will ship replacements in the shades of their choice and commits to safely dispose old [...]
The Art of the Trench by Burberry
Burberry partnered with leading image makers, including so popular Scott Schuman of the Sartorialist and invited its community to submit their own pictures of how they use the trench. The best pictures are featured online and participants can comment, like and share the pictures through Facebook Connect, Twitter, Delicious or Email. Forrester twitted that sales [...]
Purple Lab NYC – A Social Beauty Phenomenon at HSN
Karen Rabinovitz, creatrix of Purple Lab NY debuted her line on HSN last Thursday, Feb 18th with 5 new products. Last December, she shared the news with her Huffington Post readers:
"I have the biggest news of a lifetime … HSN! HSN! HSN! Purple Lab and I are coming to HSN! The dream! I cannot even begin to [...]
Also posted in People Tagged HSN, Karen Rabinovitz, make up, social media, Temptalia Leave a comment
Events: Beauty Bloggers Mingle at NYFW Media Mixer
Meet ups, Tweet ups – huh? Events now come in many different shapes and names and have become a popular format for connecting bloggers that interact on a regular basis through social media tools.
"The Bi-Annual NYFW Media Mixer is the premiere event for bloggers and online media to connect and network to connect with [...]
Heritage Brands to Watch: Repechage