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CoverGirl Queen Partners with Essence.com
June 23rd, 2009CoverGirl Queen Partners with Essence.com
Shared by Andrea
Makeover Magic is an example of great intentions to integrate content of a powerful beauty brand with a traditional magazine in the online space. It is a really cool concept that allows users to do some experimenting with hairstyles, fashion and and make up (and shop at the same time). However, I found two main issues with the campaign: first, it is hard to find it on the home page due to content clutter and second, it is unclear what we should once we get to the Makeover Magic page. It took me a long time to figure it out. A little intro paragraph or a demo would have made the tool much more effective. Simpler is always better – I think they tried to do too much at once. I am curious to see what will be the conversion for Cover Girl.
Trend: Scented Packaging
June 10th, 2009Trend: Scented Packaging
Shared by Andrea
There has been several attempts to leverage scents as a marketing tool but finally a company found a way to integrate it in a practical way. Transparent Packaging launched a "multi-sensorial" packaging that releases the scent of a product when customers rub the surface of the package. Great innovation and this may be the beginning of what I would call "interactive cosmetic packaging".
Cosmetics Design Europe Excerpt:
This latest innovation from Transparent Packaging aims to bring the smell of products out of the packaging without resorting to unsightly ’scratch and sniff stickers’. Read the complete article here.
